Lauren Nobile MBA

• Lead eCommerce channels for SmileDirectClub Oral Care products on Amazon, Shopify, Walmart.com to drive profitable growth and ensure strategic brand coordination. • Drove SmileDirectClub’s Amazon business to +40% YoY growth in 2022 and +350% YoY growth in 2021 with targeted marketing strategies and improved customer experience. Q1 2023 +46% as compared to Q1 2022. • Grew Shopify conversion rate +20% and sales +15% YoY in 2021 by enhancing mobile shopping, website functionality, and customer personalization. • Manage P&L, forecast, and full-funnel analysis for the Oral Care product portfolio on eCommerce platforms. Deliver successful KPIs to accelerate products, build long-term customer affinity, and maintain seamless inventory flow. • Create and own a yearly advertising budget and promotional calendar. Drove performance marketing strategy (ROAS efficiency within search, DSP, video, and content optimization). • Execute go-to-market plans for product innovation across all eCommerce accounts. • Cross-functional collaboration with Brand & Integrated Marketing, CRM, Paid Search, Finance, S&OP, IT, and Creative teams. Ensuring all content is congruent with brand identity, strategic direction, and promotional activity. • Build and maintain partnerships with key third-party vendors & agencies, with an understanding of business priorities to accelerate brand awareness, revenue, and maximize ROI. • Manage an eCommerce Operations Specialist. Provide opportunities to grow within specific skillsets and guide career development.