Leana Paulette Luna
About
Leana Paulette Luna is from New York, New York. Leana-Paulette works in the following industries: "Internet", "Marketing & Advertising", "Entertainment", and "Retail". Leana-Paulette is currently Marketing Insights and Analytics at Twitter, located in New York, New York. In Leana-Paulette's previous role as a Insights and Analytics at iSpot.tv, Leana-Paulette worked in New York, New York until Jul 2018. Prior to joining iSpot.tv, Leana-Paulette was a Research Strategist, Brand and Channel Discovery at Horizon Media and held the position of Research Strategist, Brand and Channel Discovery at New York, New York. Prior to that, Leana-Paulette was a Research Analyst, Advertising Sales Research & Strategy, NBC Sports Group at NBCUniversal, Inc., based in New York, New York from Feb 2014 to Oct 2015. Leana-Paulette started working as Advertising Sales Research Intern at Hulu in New York, New York in Jul 2013. From Oct 2011 to Sep 2013, Leana-Paulette was Associate - Lead Concierge at Paragon Sports, based in New York, New York. Prior to that, Leana-Paulette was a Emergency Department Clerical Associate Level III (Temp) at New York City Health and Hospitals Corporations - Queens Hospital from Feb 2011 to May 2011.
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Leana Paulette Luna's current jobs
Working with incredible people on campaign measurement, brand effect studies, and nerding out on data.
Leana Paulette Luna's past jobs
- Research Support for East Coast Customer Success Account Managers - Learned and used SQL to extract raw data from iSpot's database, which houses TV attention and conversion analytics data. -Created customized client decks (e.g. QBR, post-campaign analyses) which provided actionable insights, opportunities, and reccomendations. -Developed analyses to empower clients' business decisions using metrics for creative effectiveness, viewing habits, and competitive data.
-Provided research expertise on syndicated research tools (Nielsen NPower, IMS Clear Decisions, Rentrak TV Essentials, & comScore Media Metrix) to brand and activation teams. -Created POV decks on current video, cross-channel consumption trends, and current media landscape developments and presented these findings to internal and external clients. -Evaluated new data sets and methodologies in media measurement. Appraised proposals from research vendors to determine the best tool for company use. -Project lead for the WHERE Ticker (a monthly newsletter that compiles key advancements and news in the industry) and the Cord Cutter Quarterly, both of which are distributed to the company and its clients.
-Worked with the VP and Associate Director of Strategic Research in analyses and presentation materials for sales and marketing. -Created performance reports of NBC Sports vertical properties [On NBC: French Open, golf programming, NASCAR, Notre Dame, PGA Tour Golf, Sunday Night Football, Tour de France & Triple Crown; GOLF Channel, NBC Sports Ventures, and competitive college football]. -Produced customized PowerPoint slides for ad hoc and RFP requests, highlighting NBC Sports properties that delivered the clients’ desired target demographic. -Utilized syndicated and custom research tools to position NBC Sports properties and derive compelling stories to share internally and to current and prospective clients. -Crafted weekly competitive commercial analysis reports which were delivered to sales leadership and upper management. -Provided primary insights based on overnight ratings data from Arianna and following with an analysis of national ratings released later that day.
-Supported the research department by completing ad hoc requests from sales and marketing. -Analyzed monthly results from Nielsen Brand Effect and InsightExpress. Synthesized data to be delivered in PowerPoint format. Built audience profiles using comScore media and video metrix data. -Interpreted and analyzed data to create a story that clients would understand. Constructed and edited drafts of Excel and PowerPoint deliverables for review by research managers and ad strategists. -Informed sales with up-to-date advertiser and category expenditure reports and rankings using data from Kantar Media.
- Transformed a greeter position into a concierge department, which became the de facto face-to-face customer service department of the store.