Lee Ann Maxwell

Executive Summary » The vodka with the authentic story Vixen Vodka was conceived on a “girls’ beach weekend.” The spark of Vixen was the honest realization of how the spirit industry targets and markets exclusively to men, assuming women would simply come along for the ride. It was our ‘aha’ moment. We realized men order a cocktail by brand while women order by drink. Why? Because women don’t have a call brand created and marketed to them; a true 80 proof vodka that mixes with anything, everything or nothing at all. Let’s be honest. Women like to hang out and have cocktails just like the boys. But the market shows us, no pure vodka brand currently is tapping into the lucrative female target audience. In fact, the boys’ club needed a revolution. So we decided to change all that. We raised our glasses and toasted a powerful idea that eventually became Vixen Enterprises, LLC -- Vixen Vodka.