Leendert Rijnsburger

Remeha has been synonymous with innovation, quality, and service since 1935 in the field of central heating boilers, solar systems, thermostats, heat pumps, hot water solutions, and related technology. Remeha is a Dutch company, based in Apeldoorn, and one of the major brands of BDR Thermea, an internationally leading manufacturer and distributor of innovative heating systems, hot water systems, and related services. BDR Thermea is a leader in Europe and has operations in over 70 countries worldwide. Remeha continuously develops innovative and energy-efficient products for climate control, heating, and hot water, catering to both residential and commercial properties. With its innovations, Remeha strives to anticipate the current and future needs and desires of customers. With over 500 employees, Remeha embraces modern development, production, and market approaches, establishing itself as a prominent manufacturer in the Netherlands and across Europe.

As an omnichannel retailer, you deal with large amounts of data, from products on the shelf and in the webshop to transactions in the (web)shop. And then there is also the loyalty program with the customer card, savings schemes, promotions and coupons. Big Data! With our SaaS solutions and marketing know-how, we help companies transform all available data into valuable information to personalize content. So stop marketing from gut feeling and start with data-driven marketing. And reach the right customer quickly and effectively, at the right time, with the right message and through the right channel. We work for companies like Coop Supermarkten, Xenos, Spar, Euromaster, Welkoop, Central point and Plus Supermarkten.

Favorite Gifts B.V. is a well-established group of companies selling both directly through the internet and indirectly to thousands of companies worldwide. The group has 12 own branches in eight countries. With more than 400 employees, Favorite Gifts is one of the largest companies in Europe in the field of promotional and corporate gifts. Favorite Gifts has an international network of distributors and resellers and has production facilities in Poland, Belgium and the Netherlands. The centrally located head office in The Netherlands (Tiel) has advanced printing facilities and a DTP studio. It also facilitates an ultra-modern warehouse with more than 20,000 pallet places, in order to guarantee fast delivery times. With over 50 years of experience, the family business is a highly reliable and innovative partner that helps companies to maximize the return on their marketing and sales campaigns. The company culture can be characterized as loyal, involved, no-nonsense and dynamic. Favorite Gifts is further known in the market for its high level of professionalism and excellent customer and service orientation.

Tech start-up Focum is market leader in consumer data (360 view). Based on the customer journey we deliver innovative solutions and consultancy in the area of e-commerce, marketing, retail, finance and CRM. On the basis of our years of experience Focum knows how important data can be for your company when it comes to defining and executing an omni-channel marketing strategy: customer engagement, sales, customer management and customer retention. We help to maximize the value of your (online) customer relationship: who are your best customers? How do you reach them? Through which channels? And what is the (future) value of a customer? Focum also offered a 'buy now pay later' service through Achterafbetalen.nl and several PSP's (i.e. Buckaroo, Pay, Sisow). Focum is part of the Arrow group and is active in the Netherlands, Germany and Belgium.

Vesting Finance, part of UK listed company Arrow Global, offers full Servicing and Credit Management under the labels Vesting Finance, Fiditon, DFA Service. With over 500 employees, the group provides a wide range of products and services to customers in the B2B, B2C and public market. A brief overview of our services: arrears management and debt collection; outsourcing of billing & collecting; primary and secundary servicing mortgage and consumer credits; recovery sme loans; purchase of receivables; secondment of credit professionals; acquisition of credit portfolios (performing and non-performing).

Defining the ways in which technology (e-business, marketing automation, AI, data) can enable business objectives and goals, establish the business case and translate into a multi-year strategy & project road maps that reflect the business priorities. Manage & oversee the delivery of projects necessary to execute on the defined strategies.

Lacent B.V., formerly known as Wehkamp Finance B.V., is an innovative financial Internet service provider for the retail market. Together with wehkamp.nl Lacent is part of RFS Holland Holding BV, the largest internet retailer in the Netherlands. Lacent provides financial products and services, credit scoring and credit services. With over 1 million customers and a turnover of 360 million, Lacent is the leader in online finance. In my role as Manager Marketing and Sales I was responsible for all commercial BtB and BtC activities and communications of Lacent and its subsidiaries. As board member P&L and budget responsibility. Main results: Transformation Wehkamp Finance B.V. to Lacent B.V.; Setting up the marketing & e-commerce department of Lacent; Creation and management of five labels with (e-commerce) web sites; Significant increase in customer numbers, conversion and average purchase amount; Setting up and deploying a multi-channel, multi-label CRM strategy; Expansion of network of online retail and distribution partners; Introducing several new products and (online)services.

Delta Lloyd Group is the organization behind the brands: Delta Lloyd, OHRA, Virtes and ABN AMRO Insurance. Delta Lloyd is strong in insurance, asset management and banking services, with 7,500 employees in the Netherlands, Belgium and Germany. I held several management positions including: Manager Sales and Business development (34 FTE) responsible for all online and offline sales. Also responsible for creating business and marketing opportunities for Delta Lloyd Bank; Manager Sales and Marketing White Label activities Delta Lloyd (Business to Business to Consumer). Main results: Start-up eBanking Business Unit; Expanding distribution and partner network (Kruidvat, Vedior, KwikFit, First Europe Independer, Vredestein, etc.); Setting up a variety of labels (including KruidvatGeldplein.nl, EmTeverzekeringen.nl, Premio.nl, Splendis.nl, etc.); Develop multi-channel retail strategy; Development and introduction of various products and services. E.g.: OHRA Credit Card, Nationale Sportpas and OHRA health card; Kruidvat Pas, loans, mortgages and insurances; Marketing strategy OHRA 2007-2010 (OHRA brand repositioning); Successful online marketing strategy OHRA Bank.

Started at Esire.net consultancy as eBusiness Consultant. Esire was a free spirited club of Internet experts within Origin with a fresh look at international eCommerce. After acquisition by Atos I progressed to the position of Senior Business Consultant. I have completed several projects including: Belastingdienst: Customer interaction scan; Bellvilla B.V.: ERP scan; consultancy on internet marketing; Stuifmeel B.V.: Organization & Customer interaction analysis, consultancy on e-Procurement; KPN Mobile B.V.: e-Business / eMarketing vision workshops; Procter & Gamble: Global rollout e-Community for teenagers; Delta Lloyd N.V.: Project manager decentralization OHRA Customer Interaction Centre; implementation new Customer Interaction Centre (Shared Service Center); reorganization sales department; several marketing and (e)business projects and (product) introductions.

Tickets.com is a global company selling tickets for events, based in Costa Mesa, California. Through its business-to-business operations, entertainment and sports organisations can sell tickets under their own brands to consumers online, through retail outlets, at kiosks, via call centers and interactive voice response systems and mobile phones. Tickets.com also sells tickets directly through their website. In November 1999 tickets.com made an Initial Public Offering led by Morgan Stanley, which raised $75 million, with the price rising 60% on its first day of trading. As Manager International Sales & Business Development I was responsible for all commercial and marketing activities within Europe. I had managerial and turnover responsibility for 9 local sales managers. In addition to this I was personally responsible for all major accounts in Germany. Personal achievements were selling and supervising the implementation of end-to-end Internet solutions for Messe Berlin, Stuttgart Easy Ticket Service, Semperoper, City of Antwerp, TicketOne Italy, Tower of London and Jumping Amsterdam. (Re)opening Tickets.com offices in Germany and Belgium.

Marketing