Leila Goldmark

• Researched, built, and launched an enterprise-scale, e-commerce business within the “green”/ LOHAS market segment. GRR is an eco-social enterprise with a mission to connect art, science, and social justice. It specializes in products that promote creativity and innovation in kids of all ages and donates a percentage of sales to non-profits and NGOs that provide education or advocacy in these core mission areas • Oversee all legal and financial aspects of the business. • Manage a supply chain of 60+ manufacturers and 1,000+ products. • Built and maintain an e-commerce website on Adobe Business Catalyst CRM platform. • Created sourcing guidelines applicable across product categories to ensure purchase from environmentally and socially conscious businesses, and created a unique Benefit Symbol System to educate and help customers select products with eco-social benefits. • Implemented strategic sales and marketing plan that included traditional PR, social media, blog content, PPC, CPC, SEO and organic search and established an Affiliate Marketing Program to promote GRR through professional bloggers channels.