Lena Combis
About
Lena Combis is from 法国. Lena works in the following industries: "奢侈品和珠宝", "超市", "食品生产", "旅游观光", and "保健和健身". Lena is currently PROJECT MANAGER e-commerce No-food at Lidl France. In Lena's previous role as a COMMERCIAL DEVELOPMENT HERMÈS FOOTWEAR at hermes, Lena worked in Ville de Paris, Île-de-France, France until Dec 2020. Prior to joining hermes, Lena was a CATEGORY MANAGER at Jacquet Brossard - Groupe Limagrain and held the position of CATEGORY MANAGER at Région de Paris, France. Prior to that, Lena was a COSMETICS MERCHANDISING MANAGER at MAXIPHARMA, based in sud de france from Sep 2017 to Sep 2018. Lena started working as LUXURY TRAVEL DIARY CREATOR at Amplitudes Business Travel in Région de Toulouse, France in Mar 2017.
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Lena Combis's current jobs
_Participate in the monitoring and analysis of performance indicators for non-food products, _Actively participate in the management of the life cycle of non-food items (sale, promotion, price reduction, etc.), _Purchase of products for France from the purchasing center _Support logistics platforms on the supply issues of your products, _Manage specific operations such as sales or loyalty operations: determine and distribute the volume allocated for each logistics platform, create communication supports, monitor operations and analyze results.
Lena Combis's past jobs
_Logistical organization of the sales sessions _Mastery of the systems, the collections and the commercial strategy _Commercial development of the new collection during two of its high points (showroom sales) _Performance analysis of the following zones : China, Korea, USA, Canada _Preparation of purchases (forecasts, OTB, delivery priority...) _Realization of the sales catalogue for the W21 Women's and Men's Footwear showroom _Daily sales analysis and reporting Travail sur les marchés : Chine, Corée, EU, Canada - Analyse de la performance des zones - Préparation des achats (prévisions, OTB, priorité de livraison...) - Préparation et participation active au showroom (brief vendeurs, briefs marchés, analyses, présentations...) - Construction du catalogue de vente pour le showroom H21 Chaussures Femme et Homme - Analyse et reporting quotidien des ventes
_Development of the turnover and the profitability of several ranges _Definition of assortments and improvement of their visibility (4P) _IRI data analysis, Kantar Worldpanel, A3 Distribution _Creation of Ad Hoc tools : assortment recommendation and promotional analysis _Analyze categories and make recommendations on growth levers _Develop specific arguments for brands _Creation of advertising inserts, banners, POS _Creation and management of events and animations _Exchanges and negotiation during client meetings Contribution à l'élaboration et la mise en œuvre des stratégies catégorielles Jacquet et Brossard auprès des enseignes de la GMS. _Développement du chiffre d'affaires et de la rentabilité de plusieurs gammes _Définition des assortiments et amélioration de leur visibilité (4P) _Analyse de données IRI, Kantar Worldpanel, A3 Distribution _Création d'outils Ad Hoc : recommandation d'assortiments et analyse promotionnelle _Analyser les catégories et établir des recommandations sur les leviers de croissance _Élaborer des argumentaires spécifiques dédiés aux enseignes _Création d'encarts publicitaires, bannières, PLV _Création et gestion d'animations : VAD Carrefour sur 3 thématiques _Echanges et négociation lors de rendez-vous clients
_Points of sale optimization (4P) _Analysis of market figures and trends _Establishment of the products on the shelves after figured analysis _Negotiation with laboratories for referencing (Nuxe, Avène, Darphin, Bioderma, Filorga ...) _Analysis of consumer trends _Training of the teams in pharmacy store _Participation in the management of the Facebook page _Optimisation des points de vente (4P) _Analyses des chiffres et des tendances marché _Implantation des produits en rayons après analyse chiffré _Négociation avec les laboratoires pour les référencements _Analyse des tendances consommateurs _Formation des équipes présentes dans les officines Connaissance des marques présentes en pharmacie (prix, packaging, gammes, planogrammes etc): Nuxe, Caudalie, Avène, La Roche Posay, Darphin, Filorga, Vichy, Furterer, Klorane, oral B, Boiron etc.
_Creation of travel diaries for demanding customers and large companies _Mise en place des devis clients _Création de carnets de voyages pour les particuliers exigeants et les grandes entreprises _Négociation avec les prestataires