Lilli Seyther-Besecke

Responsible for leading Enterprise & Strategic Sales across EMEA, combining day-to-day sales leadership with cross-functional collaboration, regional planning, forecasting and organisational development. Feb 2026 – Present Regional Sales Director – Central EMEA Scope changed from North EMEA & DACH to Central EMEA as the regional sales organisation evolved and EMEA team grew x3. Leading one of Postman's largest Enterprise regions - Central EMEA. Enterprise and Strategic Sales across DACH, Benelux and CEE. Working with a team of 6+ Account Executives. Nov 2024 – Feb 2026 Regional Sales Director – North EMEA & DACH Led Enterprise and Strategic Sales across DACH, UK/I, Benelux & Nordics. Developing a high-performing team of of 8 Account Executives, reporting to the CEO and then CRO.

Stepped into the Interim Head of International Sales role during an organisational restructuring, reporting directly to the CEO. Led an international team of 13 Account Executives across EMEA and APAC, spanning SMB, Mid-Market, Enterprise and Strategic segments, while owning the international sales forecast. Worked closely with the executive team on forecasting, territory planning, hiring and organisational design, ensuring continuity and consistent commercial execution throughout the transition.

Promoted from Strategic Account Executive into my first sales leadership role, leading Enterprise & Strategic Account Executives across DACH and Benelux. As Postman expanded its international sales organisation, I was also asked to build the Mid-Market team in EMEA from the ground up including hiring, onboarding and establishing the operating rhythm for a new segment/ team.

Yieldify is an e-Commerce solution which helps brands convert their visitors into customers. Whatever your industry, Yieldify can optimise e-commerce performance and improve a users journey, meaning more revenue and higher conversion rates. Key responsibilities: • Create & manage long term partnerships with affiliate networks, digital agencies • Create, deliver, manage & optimise personalised online marketing campaigns • Develop long-term digital marketing strategies with and for customers • Business development: Prospecting/ Cold Calling, managing inbound leads, pitching • Negotiation & closing of contracts • Organise & participate in international digital marketing events.

Yieldify uses algorithms to create engaging overlay messages, specific to the visitors website journey; depending on their mouse movements, speed and user behaviour. Yieldify converts your abandoned visitors into paying customers. Key responsibilities: autonomous management of accounts of different verticals (retail, finance & insurance, etc.); statistics analysis; performance reporting on active marketing campaigns; outlining and new campaigns to high profile clients (UK & Germany)

Corporate and Regulatory Affairs Intern Creation of a Q&A Manual answering controversial questions concerning the tobacco industry; support and collaboration of/with charitable associations; Analyses and assessments of new legislative proposals or the enforceability of new products in the market; Organization and participation of/in workshops concerning actual market regulations; Organization of a public affairs campaign

Industry, Healthcare and Services Research for different German and Tunisian industry sectors and markets; Preparation and support of partnerships or delegations; Preparation, organization and accompaniment of business meetings between German company representatives and potential Tunisian Partners; Active organization and implementation of the project of the German-Tunisian partnership for political, societal and economic transformation after the revolution; Communication with Tunisian as well as German ministries and the German embassy; Sales and export analyses