Lior Ciobotaru

* Recruited to improve a failing Purchasing dept. * Applied analytics to normalize inventory within a few short months. * Overhauled the receiving processes to reduce errors. * Improved vendor relations. Turned the worst performing vendor into one of the best performers. * Improved reporting tools for increase efficiency and oversight. * Worked with clients to introduce scores of new products. * Researched and on boarded dozens of new vendors including domestic and overseas factories.

* Hired to help build a Marketing department. * Reduced campaign setup times reduced errors to campaign launches. * Improved e-mail response rates and significantly grew the company’s email lists. Email consistently accounted for over 50% of revenue. * Planned, pitched, developed and oversaw marketing campaigns for Marriott, Hilton, The Ritz Carlton, Westin and many other hospitality brands. * Helped bring about double digit YOY sales, revenue, and profit growths.

* Helped with web site traffic growth, web site UI and managing advertising revenue. * Coordinated with founder to develop online strategy and campaign measurement tools..

* Hired to explore and create new avenues for sales. * Directed marketing strategy of new website. * Initiated and managed relationships with Internet Retailer Top 100 companies including Rakuten (formerly Buy.com), Overstock.com, Sears.com, Walmart.com, and the BestBuy.com marketplaces. Consulted the eBay and Amazon teams. * Initiated relationships with Woot, Groupon, and smaller daily deal sites. Successfully offloaded excess inventory, generated awareness for new products, and increased the company’s annual sales numbers, and by extension, its purchasing power. * Dramatically reduced the time needed to list products for sale across different sales channels while simultaneously decreasing listing errors.

* Hired to organize projects and vendors/partners. * Built strategic partnerships with international development, design, and marketing providers. * Improved customer satisfaction by standardizing communication and expressly guiding client expectation. * Enjoyed a 95%+ success rate designing and executing value added strategic programs. Goals included driving sales, raising brand awareness, growing customer database, and generating new revenue streams. Programs included website creation, direct marketing, special events, corporate holiday gifting, teachings and seminars, search engine marketing, social media marketing, affiliate and re-seller programs, and online reputation management.

* Managed sales team of 6 * Automated the sales process, cutting overhead, while increasing productivity and efficacy. * Designed and implemented Progress Monitoring reports that were effective in identifying strengths and weaknesses in the company's sales process. * Integrated tools to compensate for weaknesses and leverage strengths. * Introduced a new Internet sales strategy, restructured commissions, and encouraged a progressive sales approach when dealing with Internet customers. * Tripled web-based revenues while maintaining a steady influx of yellow-pages and referral based business.

* Responsible for 200+ accounts in NYC, Northern NJ, and Nassau county. * Visited accounts daily to review new merchandise, examine inventory levels, take orders, and collect payments. * Worked directly with the company buyer to identify new product opportunities based on information collected from each account.