Lisa Hassig

- Created the global sports marketing strategy and executed an athlete-led partnership program across endurance, adventure, and courts & courses with over 40 athletes incl. Mikaela Shiffrin, US SailGP Team, Mick Fanning, Andre De Grasse. - Led brand marketing initiatives and experiential activations, including events with IRONMAN resulting in increased brand visibility, community engagement, and proven membership growth. - Transformed customer insights, science-backed and data-driven messaging into engaging athlete-focused storytelling - Leveraged partnership assets for campaigns and storytelling across paid, owned, earned, retail, OOH, print, and other partner channels. - Developed performance frameworks to measure ROI and brand engagement. - Drove cross-functional collaboration between brand, creative, product, commercial, paid, growth, science, legal, CRM to maximize partnership impact and drive co-marketing strategy

- Led the partner marketing strategy in DACH and coached the growth marketing team across audio, video, and social channels by following a data-driven approach. - Led AG1's inaugural global partnership with IRONMAN, driving impactful online and offline activations that laid the groundwork for the Global Brand & Sports Sponsorships role. - Established and managed a global program with 18 brand ambassadors, enhancing athlete engagement and brand visibility across multiple markets.

- Expanded AG1's brand partnerships and signed six new global IRONMAN athletes to build a robust athlete roster. - Developed and implemented a comprehensive strategy and framework, successfully launching AG1’s inaugural global brand partnership with IRONMAN. - Created campaign concepts and scaled Instagram by 61% YoY and made it our most efficient partnership acquisition channel. - Launched our inaugural national charity activation with Deutsche Lebensbrücke, raising awareness and gathering community support for local health initiatives.

My primary focus was on scaling the business of AG1 within the DACH/EMEA market and position AG1 as a market leader within our core verticals through data-driven strategic performance & brand partnerships. - Made AG1 a household name in triathlon within the first 12 months - Grew new customers and revenue by 300% YoY in 2022 - Increase managed partner portfolio to over 350 partners across YouTube, Instagram, Podcast, Blog, Newsletter, Media, B2B and continued to optimize partner strategies across all channels - Initiated and executed first-ever whitelisting campaigns in DACH - Created an athlete marketing strategy and built a portfolio of 18 brand ambassadors - Managed and oversaw the event marketing strategy and sponsorship of 3 major sporting events - Built out performance & KPI tracking for growth optimization - Led communication with our external PR agent

Connecting industry and thought leaders, entrpreneurs and C-Level Excecs within the fitness, tech, health & wellness sector.

Managed three global partnership acquisition categories during the pandemic, successfully transitioning to virtual events and securing two key partnerships.

Explored and blogged about adventures in the United States, Canada, Colombia, Ecuador, Peru, Bolivia, Chile, New Zealand and more.

- Acquired several strategic endemic and non-endemic partners for the IRONMAN brand globally with a special focus on the event portfolio in the DACH Region. - Advised partners on digital activations like IRONMAN Virtual Club and Facebook Watch, enhancing engagement through innovative content strategies. - Drove sustainability efforts within the company as part of the "Green Team".

+Develop sponsoring, PR & Marketing strategies, concepts and programs in the areas of sports and arts&culture +Execute sponsoring campaigns and events +Establish marketing and communication materials +Negotiate contracts and budget management References: Formula E, Mercedes AMG Petronas Motorsport, Paralympics PyeongChang 2018, Laureus World Sports Awards, National German Fencing Federation, Paralympics Rio 2016, IPC Athletics, MoMA, Lang Lang/Allianz Junior Music Camp, Munich Highlights Art Fair, HNWI Studies Achievements: - Successfully managed the Allianz and Formula E partnership launch and introduced Allianz E-Village and brand initiatives - Successfully launched the Allianz and MoMA (Museum of Modern Art) partnership

+Developed web and social media strategy +Conceptualized, created and maintained the homepage of the Bid Committee Hamburg 2024 +Created content (texts, photos, graphics, videos) to inform the general public about the bid +Supported the organization and execution of press conferences and events, incl. interview preparation for the CEO Achievements: - Successfully launched the Hamburg 2024 Blog and Website - Successfully launched and maintained the HH2024 Twitter Account

+Supported Sony's marketing programs around Action Sports Assets including a full team of Olympians and pro action sport athletes, a nationwide experiential marketing program, and a media partnership with an endemic actions sports partner and retail programming +Management of events (incl. creation of brand footprint, photo shoots, athlete appearances), talents, media assets, logistics, budget and billing (SAP) +KPI monitoring and reporting Achievements: - Introduced the Action Cam Influencer Program and expanded it to 28 Olympic and Action Sport athletes - Lauched experiental marketing campaign in 8 markets and trained 10 event coordinators and brand ambassadors

+Created, managed and published articles, blogs, athlete bios, photo galleries and videos to TeamUSA.org in order to both support and promote Team USA's qualified athletes, as well as "hopefuls" for the 2014 Olympic and Paralympic Winter Games in Sochi, Russia +Event assistance at the ‘Road to Sochi’ Tour, Team USA Club Nights, Olympic Assembly (>500 attendees from the Olympic Movement), NGBs Best Practices Event, National Gymnastics Championships and other onsite sponsor activities Achievements: - Increased traffic on 'Road to Sochi' Mobile and Tablet App by succesfully leading the content assistant team and managed content/results from 400 athletes in 15 Olympic and 7 Paralympic sports - Introduced and maintained weekly digital media report and scoreboard for internal communication of the marketing and digital media success across all platforms - Identified the lack of awareness and interest in the Youth Olympic Games and proposed the creation of an informative web/microsite regarding these Games

+Team Processing for the Sochi 2014 Paralympic Winter Games, assisted athletes with the apparel fitting and preparation for Sochi

+Spectator medical contact for the music concerts +Crowd control and management at various X Games venues +Engaged with spectators and increased their X Games experience

+Updated the tournament results and calculated the respective ranking points +Updated the wheelchair tennis world ranking and published the ranking to the website +Managed player membership, tournament registration, and fees +Compiled NEC sponsorship report +Composed briefing documents for the ITF president for the Rio 2016 Olympic Games Achievements: - Claimed sanction fees of $4,500 from tournament directors - Developed internal statistics and KPIs to track the development of wheelchair tennis