Lisa Kimpton

• Headed up the marketing function covering 38 purpose-built student properties across the UK and Ireland markets, with over 6000 beds. • Effectively managed a Marketing Executive and Marketing Assistant and three external agencies (design, digital and PR). • Worked with operations teams to drive sales and personally developed a new acquisition strategy for reaching booking targets. • Redefined marketing’s relationship with site teams – revising processes and responsibilities in order to most effectively communicate with residents. • Management of UK & Ireland brand assets – websites, social channels, third-party profiles, offline collateral. • Worked as a team (including agencies) to execute targeted marketing campaigns throughout the student sales cycle. Utilised a mix of OOH advertising, paid social, paid search, content and promotions. • Worked with the wider growing global marketing team to align messaging and approach as one global brand.

• Responsible for marketing strategy and activity, working closely with directors to devise a comprehensive marketing plan for our go-to-market strategy. • Created the company vision, mission and values which has been integral to team motivation and company direction. • Managed digital communications – increased social media engagement and implemented email marketing campaigns to each of the company’s target audiences. • Organised company meet-up events and presence at industry events, including speaking opportunities and exhibiting activities. • Responsible for shaping brand and product messaging - writing all copy across product and communication channels. • Produced a range of content – blogs, video and company collateral (decks, presentations). • Secured press coverage and podcast interviews.

At SPH my role was to support and nurture the charity’s supporters in the Bristol community, as well as recruiting new people to fundraise for us. In order to achieve fundraising targets, I worked with community groups and individuals to run events and spread the word about the work of the charity.

I was responsible for the marketing output for this premium contract caterer, implementing & building upon the marketing strategy, re-vamping the content strategy and co-ordinating all day-to-day support for the catering teams and clients. I managed a small team & trained them in specialist areas (blogging, social media, SEO, CMS & analytics). I was responsible for the budget and cost control, implemented creative campaigns and built valuable relationships both internally and externally, managing projects with agencies. I provided regular reports for the board of directors and regularly made (and implemented) suggestions for innovative ways to reach our audiences and build the brand. I developed the concept for a new website & brand refresh – repositioning our messaging strategy for different audiences, improving design, usability and also creative new ideas to drive customer engagement with the brand. I also took the lead on the company’s CSR activities, creating a ‘CSR Committee’ where we focused mainly on sustainability, working closely with The Sustainable Restaurant Association. Just Hospitality is a London-based contract caterer changing how businesses think about food in the workplace. Clients include Twitter, Yahoo, Splunk, DropBox, Cisco and more.

Coull is a video advertising technology company. As well as being a key member of the marketing team, my role here was centered on managing the internal (client-side) and external (prospective) communication of the Coull brand, through client services and events. Working in this industry required a sound level of technical/product understanding which I immersed myself in immediately through research and communicating with the rest of the team. Some of my main responsibilities included: • Working closely with sales / account management teams to build and nurture relationships with clients through a range of tactics including email campaigns and regular reporting. 
 • Organization of all events, including booking and logistics for sponsorships, speaking slots and stands. This included budget planning and event strategy for the year. • Product Marketing - working with Product Managers to develop effective strategies to communicate the technology to our audiences and position ourselves correctly in the market • Content production - copy writing for website and product collateral, writing blog pieces, creating company collateral such as media packs and presentations, creating videos and infographics etc. • Social Media strategy and daily management. Predominately Twitter, LinkedIn, Facebook and YouTube then Vimeo. • I was in charge of email marketing – curating stories, design and reporting. • Project management of the marketing execution for a new product release and also the website re-branding launch. • Website management (CMS), SEO, web and social media analytics – analyzing, reporting. • Marketing strategy/planning for Coull products and the brand itself.

For the first year at Trunki I assisted the Marketing Manager with all activity, and specialised in building the brand's online presence. I managed the social media channels and strategy and developed a successful blogger outreach programme. I also pushed out affiliate campaigns, built PPC campaigns and used a range of analytics software to regularly report on all online activity and produce reports for improvement and growth. After a year in my first role, I was promoted to be responsible for Trunki's entire online marketing presence. I built incredibly strong relationships with the parenting community (which is huge!) - both commercially run sites and the blogger network. Regular product reviews, competitions and PR drove positive brand awareness for Trunki and trust amongst the parenting/toy/travel industries. In turn with this, I utilised Trunki's strong social media presence to engage and communicate with 'fans'​, through various activities and brand collaborations. I organically grew the Facebook following by 780% and Twitter's by 340%. One of my projects was the re-branding and launch of the consumer blog on trunki.com, which I project managed from the outset and worked with design and developer teams to deliver on time and in budget. Other duties included monthly email marketing, reporting and analytics, SEO, video production and video campaigns, management of other key networks such as Pinterest and Instagram, copywriting, content creation and affiliate networks.