Lisa Lin

Provides creative and branding solutions to different media platforms such as print, web, interactive or environmental. Clients included San Diego Symphony, The Flower Fields, Tyler Blik Design, Parker White, and Eagle Creek.

• Maintaining visual UI design team project + workflow • Gathering product implementation requirements for upcoming sprints • Plan design sprint timeline based on Dev team requirements • Visual QA components built for design system • Facilitate usage guidelines for each components • Connect with each product team on implementations • Visioning future design system roadmap year 2022 • UI review/critique with each designers on deliverables to Dev team • Communicate with UX team + Dev team (per product team) with UI requests • Run brainstorm sessions with UX team for retrospective and feature visions and more...

• Part of Design Systems Team Quickbooks • Drive design deliverables from top corporate standards to business-unit level with flexible elements within design UI components. • Up-leveled and advocated for UI/UX component revisions. Communicated between corporate system level while maintaining brand and usability consistency across BUs.

• Senior Design Lead on TurboTax's legacy modernization replatforming development • Created and implemented design components and design systems • Strategized and liaised between Product, Design (UI/UX) and IT Dev • Created and procured UI transformations of Intuit's cloud system, across business units (BUs). (TurboTax and Quickbooks) • Led design brainstorm events with designers across BUs to reimagine and catalyzed new trends and future product roadmap, e.g. A.I., IoT • QA’ed and co-created UI-component implementation project cycles from design to production to live environment • UI Design Lead and Liaison for TurboTax + Quickbook first co-branded cross-BUs visual design system and UX patterns • Oversaw design implementations across platforms and devices • Conducted user research and measurable testings to funnel design strategies and hypothesis

Designs interfaces for sites through the understanding of UI/UX standards, industry best practices, customer priorities, corporate style guidelines, branding, color, audience and campaign specifications. Chops flattened graphic layout designs into web-ready graphics and codes them back together as web pages with HTML, Javascript & CSS. Conducts industry research and stays current on best practices, competitor user interface designs, and emerging technologies.

Worked closely with marketing specialists to create a campaign that drives traffic to the website to generate sales through: corporate collaterals, product datasheets, tradeshow booth graphics, and email and advertising campaigns. The result was over 1 million annual website visits.

Oversaw a team of 4 that consisted of developers and a project manager to monitor, maintain, and provide technical support for San Diego Symphony's major website and e-commerce portal; which generated a record-high of 300,000 visitors in 2009.

Supervised and co-facilitated annual global conferences lasting a week with world-wide attendees of approximately 150 people in Dubai, UAE. The powerful educational message was directed to young adults of the region in order to promote a more socially and environmentally conscious oriented community. This required a lot of communication and overcoming the communication barrier, cross culture barrier, as well as, being very organized, detail-oriented, ability to multitask, and the improvisation of creative solutions.

Sole designer to create UI design from scratch for a nation-wide student retention web application system for public and private college administration offices. The design prompted 17 schools to sign up before the development even started.

• Led projects ranging from corporate identity, branding, product packaging, in-store display, collateral, catalogue/book design, promotion, to advertising campaign, exhibit and website design. • Clients included San Diego Museum of Art, The Flower Fields, New Century Soul Records, Windmill Farms Market, AMN Healthcare and City of National City. • Responsibilities include client relation and coordination, project management, research, conceptual brainstorming, storyboarding, graphic design layout and production.

Collaborated with an interactive agency in order to develop innovative UI Design solutions that consist of user-scenarios, storyboards, human computer interaction, wire framing, etc., with SONY electronics Human Interface Team. The project was the first in the industry (2001), similar to Netflix streaming. • Responsible for developing innovative user interface and interaction navigation for SONY televisions and other electronic platforms; • Created, prototyped and storyboard new user interface concepts; • Refined and simulated designs based on research inputs and user scenarios; • Contributed to the group’s knowledge base and maintained its website;

Led a team of web developers and graphic designers on all creative aspects of web/graphic designs supporting clients from its sister venture capital company. Led conceptual brainstorming sessions, created multiple mock-ups for clients, utilized Flash animation skills, created interfaces for websites and identity designs for newly created internet ventures.