Lisa N Powers CAE CTA

At i2Integration we are your small but mighty technology team. As the Director of Business Development, I have the opportunity to assist as your tech advocate - listening and engaging with your staff and primary stakeholders to ensure efficiencies and that YOUR technology project (website, app, custom product) meets the needs of your users. I thoroughly enjoy being able to use my development, association, marketing and PR backgrounds at a small business that values it's clients. i2Integration brings integrated technology solutions for a connected world. We are technology problem solvers, builders and integrators. Our purpose is to provide you with intelligent, integrated solutions to eliminate redundancies, streamline workflows and provide you with the critical information you need to make informed decisions and tactically engage your customers. We believe technology should simply work, and work simply - that it be invisible, and that information be seamless and accessible across all platforms. That, combined with a partnership based on trust and results, provide the foundation to achieve your vision. "i2Intergration quite literally saved us approximately $30,000 to $40,000 in cost. They have proven to be honest, straightforward and responsive to our needs." Jennifer Fontanella, Director of Operations w/ the International Studies Association

Year-round cultivation and recruitment of sponsors and business affiliate members. Oversight, marketing, registration, management, budgeting and execution of annual exhibit show with 90+ vendor booths. Selling advertising, video spots, banner ads, and podcast spots for MASB publications, media and the association website. Manage department clients in Customer Relationship Management system, including service agreements, intake and billing. Creates and uses data reports to increase the success of the association.

Secures sponsorship dollars for the Michigan Restaurant Association (MRA), MRA Political Action Committee and the MRA Educational Support Foundation -Secures content and edits editorial pieces associated with the Michigan Restaurateur -Produces fundraising events -Board member liaison for all Board events and Board meetings -Edits marketing materials -Authors and researches articles for monthly publications; handles all vendors associated with publications; copy edits all publications; manages advertisers, printers, and MRA staff in association with the magazine and newsletter -Supports President/CEO with daily operational functions; coordinates all Board relations, handles Board meeting documents, minutes, event planning -Manage and design multiple e-marketing campaigns; monitors tracking reports; adjusts campaigns based on tracking results; Increased email marketing campaigns results by 10% -Increased advertising annual revenue by $18,000 (14%) in first year -Initiated key partnership with major corporations that yielded $20,000 new revenue -Identified areas of weakness to strengthen, and improved awareness/use of website -Increased event participation by 25% and net revenue by 5% -Implemented social media sites and increased posts and awareness -Improved branding and member services marketing materials resulting in improved participation

-Partner in daily care and development for 10 children -Financial management and budget planning -Nutritional meal planning -Marketing and communications

-Acquired and coordinated multiple lenders -Improved daily cash reconciliation, banking systems, and accounts payable management -Created and implemented systems for filing numerous lenders -Improved recordkeeping system. -Streamlined communications with 4 branches and hundreds of employees -Assisted in processing loans, meeting federal requirements

-Developed customer satisfaction tracking system -Improved daily cash system and accounts receivable management -Increased sales -Streamlined loan closing process