Lisa Personette

Buyer, product design, vendor management, global sourcing for multiple home decor categories.

Department Manager Home & Entertaining, Gifts, Jay Strongwater.com, and Baccarat.com Department Manager Home & Entertaining and Kids Apparel May 2008- June 2009 Department Manager Men's Apparel and Kids Apparel January 2007 - May 2008 Manage multiple areas of the Neimanmarcus.com and other assigned websites to achieve and exceed sales plan, FY07 103.4% of plan, FY08 104.6% of plan, FY09 101.1% of plan, FY10 2010 103.6% of plan, FY11 100.2%, Fall FY12 110% of plan. Web Content Management- Merchandise, update, & maintain thousands of products & hundreds of categories and designer boutiques. Analyze Sales Data- top categories, vendors, items, and events to track, project, & maximize business opportunities. Analyze site traffic data- customer behavior, shopping patterns, click through, and conversion rates to understand web trends & implement necessary changes or enhancements. Meet with DMMs and Buyers on a regular basis to review assortment and determine key focus areas for the web. Identify merchandise to be featured on site, in emails, & editorial events weekly. Plan the promotional calendars and develop online marketing plans for all key vendors & events. Liaison between buying offices, creative teams, photography, marketing, copy & production for all projects that apply to my areas of responsibility. Track stock levels and communicate with buying office(s) and Merchandise Manager on concerns and opportunities. Manage, train, and develop Assistant Department Manager. Proficient in Microsoft Excel, Word, Powerpoint, Omniture, Filemaker, Catman, CMOS, Ilink, Merch Reporting, Arthur, Decision, & CSR.

Plan assortments based on industry and customer trends by department and classification. Develop Financial & Assortment Plans- planned seasonal financial sales, receipts, and markdowns by department and store location plans. Presented Monthly projections of sales and all other financial elements to DMM. Prepared and analyzed weekly and monthly sales reports by department/vendor. Developed and managed sales incentives for 40 store department managers and sales teams. Established positive relationships with vendors, which allowed for successful partnership. Analyzed sales, markdowns, sell-thru, and receipts to determine gross margin and to react to opportunities to achieve sales plan. Negotiated discounts and RTV's to maximize profitability. Worked closely with buyer to project future trends, refine and write orders, and track deliveries. Streamlined flow of communication between buying office and stores to maintain knowledge of current business trends. Worked closely with buyer and Creative Director to assign merchandise to appropriate advertising vehicles. Mentor and train new members of the Executive Development Program. Named Neiman Marcus Assistant Buyer of the year for Gift Galleries in fiscal years 2005 & 2006. Completed the February 2004 Executive Development Program with Neiman Marcus.

Managed a staff of five sales associates. Trained, developed and coached sales team with store meetings, incentive programs and monthly performance reviews. Worked to achieve and exceed weekly, monthly and seasonal sales goals. Developed positive customer rapport and handled any customer concerns. Strived to reach inventory/shortage goals through daily upkeep of stockroom and quarterly physical counts.