Liz Marsh Brown
About
Liz Marsh Brown is from San Diego, California, United States. Liz Marsh works in the following industries: "Higher Education", "Apparel & Fashion", and "Information Technology & Services". Liz Marsh is currently Senior Account Based Marketing Manager, High Tech Industry at Amazon Web Services (AWS), located in San Diego, California, United States. In Liz Marsh's previous role as a Senior Field Marketing Manager, ISVs at Amazon Web Services (AWS), Liz Marsh worked in San Diego, CA until Jul 2021. Prior to joining Amazon Web Services (AWS), Liz Marsh was a Senior Account Based Marketing Manager, Strategic Accounts at Amazon Web Services and held the position of Senior Account Based Marketing Manager, Strategic Accounts at Greater San Diego Area. Prior to that, Liz Marsh was a Director, Account Based Marketing - Strategic Accounts at Teradata, based in Greater San Diego Area from May 2017 to Sep 2018. Liz Marsh started working as Professor at University of San Diego in Greater San Diego Area in Jan 2018. From Jul 2016 to May 2017, Liz Marsh was Enterprise and Commercial Marketing Leader, U.S. Public Sector at IBM, based in Greater San Diego Area. Prior to that, Liz Marsh was a Leader, North America Industry Portfolio Marketing at IBM, based in Greater San Diego Area from Mar 2015 to Jul 2016. Liz Marsh started working as Market Development Leader at IBM in Greater San Diego Area in Oct 2013.
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Liz Marsh Brown's current jobs
I build and deliver highly visible account-based marketing programs for a dedicated portfolio of High Tech Industry global accounts. I plan and execute programs and campaigns to gain mindshare, deepen relationships with influencers and key decision makers to improve overall customer experience.
Liz Marsh Brown's past jobs
I am building and delivering highly visible programs for ISVs (Independent Software Vendors) in the Americas. I am responsible for planning and executing programs to educate and empower ISVs to innovate and build robust cloud-based solutions on AWS.
I work directly with AWS top account teams to build and execute account specific and multi-account programs intended to increase awareness and adoption of AWS solutions and to help AWS's largest customers succeed!
Own planning and execution of a multitude of marketing programs including overall client experience, demand generation reputation marketing, account intelligence gathering and sales enablement – to 5 strategic accounts in support of their sales objectives. - Develop marketing strategy and integrated marketing plans for these strategic accounts. - Provide ongoing data and insights on strategic accounts and contacts within these accounts. - Develop customized content and assets targeted to a LoB audience.
Led a section of Financial Management in Health Care Systems course, as part of the Masters of Science in Health Care Informatics at USD. I managed the section, facilitated online discussions board conversations, and coached students.
Responsible for leading marketing across all of U.S. Public Sector, which includes Healthcare, Life Sciences, State and Local Government, and Education industries for IBM's clients in the enterprise and commercial space. In this role, I am responsible for setting the strategy, messaging, and business driving results.
I led the North America Industry Portfolio Marketing Management Team. My team was responsible for all North America marketing activities in State and Local government, Healthcare, Federal, Telco/Media and Entertainment, Electronics/Auto, Retail/Consumer Products, Financial, Banking, and Insurance industries.
I collaborated closely with IBM Managing Directors and senior leaders to design and execute customized, client-specific strategies for IBM Top clients. My objectives were to bring insights to the account team, open up new lines of business, to improve overall customer experience, and drive strategic imperatives into Visa, Inc. and the State of California.
As the North America Market Segment Manager for Healthcare and Life Sciences, I develop IBM's strategic marketing plan for healthcare providers, health plans and life sciences organizations.
Developed marketing plans for IBM trademark Licensees.