Lon B Southerland
About
Lon B Southerland is from Destin, Florida, United States. Lon is currently Regional Vice President at RealJoy Vacations, located in Destin, Florida, United States. Lon also works as Keynote Speaker Consultant & Media Coverage: Leading Global Transformational F&B Innovation Strategy at Keynote Speakers, Inc., a job Lon has held since Jan 2010.
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Lon B Southerland's current jobs
As a passionate and dedicated hospitality executive, I am honored to lead our Florida-based team as the Regional Vice President. With deep expertise in the vacation rental industry, I have cultivated a comprehensive understanding of operations, owner relations, M&A, business development, and rate management. My genuine excitement lies in delivering exceptional guest experiences, and I take pride in implementing strategic initiatives with my team that consistently drive revenue growth, EBITDA and operational efficiency, positioning RealJoy as an industry leader. By fostering a culture of innovation and continuous improvement, I empower our team to exceed expectations and adapt to evolving industry trends. Throughout our organization's impressive expansion across diverse local brands, I have played a pivotal role in facilitating the division of my area of responsibility into three well-defined regions. In addition, I have had the privilege of training and onboarding two Vice Presidents, each entrusted with overseeing a significant portfolio of over 1,000 properties. This experience highlights my ability to effectively manage complex operations and contribute to sustainable business growth. As the Regional Vice President, my utmost dedication lies in driving the success of our organization through humble yet visionary leadership and strategic direction. Building strong partnerships and collaborating seamlessly with cross-functional teams are among my strengths, enabling us to create shared value and achieve remarkable outcomes.
You'll occasionally find me at conferences & university classes; recognized nationally as one of the foremost authorities and subject-matter experts on insight, concepts, strategy & disruptive innovation within Hospitality, Retail Fresh Food, Beer / Wine / Spirits, Specialty Coffee/Coffeehouse, Food Service, Fast Casual, Coffee, QSR & on-the-go Retail-Foodservice businesses. Longtime sustainability, health & wellness advocate for informed food strategies & plant-based nutrition. ============================================= Examples of several speaking engagements & topics: ============================================= “Lon is regarded as the best of the best in his field, by virtue of his business performance, business reputation, industry knowledge, experience, and ability. We are thrilled to have Lon, he has a great message to share that will be of value to all”. – as announced in a recent conference agenda referencing closing keynote appearance. ✔ October 2014: Fast Casual Executive Summit Keynote LEADING TRANSFORMATION & INNOVATION Courtyard Marriott’s The Bistro: Eat.Drink.Connect concept the fastest growing US Fast Casual Brand. ✔ October 2013: Keynotes; MUFSO Supershow and The Restaurant Executive Summit ✔ November 2012: Keynote - IFMA international Food Service Manufacturers Association, 50th Annual, Presidents Conference requested as the conference closing Keynote Speaker on the topic of “Evolution Revolution, the innovation and transformation imperative (2011 closing keynote address was delivered by presidential candidate Herman Cain). ✔ June 2012: Food Service At Retail fifth annual Foodservice at Retail Exchange (FARE) General Session Presentation; A case study, leading industry change through F&B and Social Media Innovation. http://www.foodserviceatretail.com ✔ June 2012: IFMA Foodservice Conference for Navy Military Professionals Global Military food service, General Session presentation; insights in transformational food and beverage Innovation.