Lore Postman Schneider

I'm a business reporter turned freelance writer typically hired to: • Help leaders and subject matter experts at Fortune 500 companies understand their audiences and fine tune their messages. • Elevate employee and other internal communications. • Develop and deliver integrated organizational strategies that support clients’ business vision, values and cultures. • Launch corporate reputation programs, including awards programs, corporate content, crisis management, social media, competitive intelligence and strategic events. • Enhance or develop and deploy new communications channels and tools, such as podcasts, blogs, vlogs and more, to reach audiences most effectively. • Create and execute customized communication plans, tactics and tools that engage associates/employees in the organizational direction, vision, values and culture. • Measure the success of communications programs and campaigns. As a writer and communications strategist for hire, I create the content on-staff communicators don’t have time to write, aren’t sure how to write, or simply don’t want to write. I have had multi-year or multi-project experience with: Bank of America, BB&T, Compass Group, Duke Energy, Enpro Industries, Food Lion, Lowe's, SC Johnson and Wells Fargo.