Lorna Kirton

Managed numerous categories at Wiggle including Run, Tech, Nutrition, Eyewear, and Bike Accessories. Key Accountabilities & Achievements: • Build and execute category strategies and go to market plans for new products • Manage category trading plans including promotional calendars • On board new suppliers, brands and products, identifying and sourcing the best product in the market for our customer at the best price • Negotiate and manage supplier terms • Cost price negotiation • Exit poor selling and non profitable suppliers, brands and products • Manage supplier relationships • Communicate relevant product and supplier information including deals to the wider business • Ensure accurate product and supplier data • Maintain product ranges within the range plan parameters • Manage availability and stock, supported by replenishment and supply chain teams • Managed the Garmin account and trading plan for 4+ years, securing numerous product exclusives and deals helping to deliver YoY sales growth • Created and managed the first ever dedicated Tech campaign at Wiggle, which subsequently grew to become an annual multi-category Summer sales event • Onboarded Apple, a key strategic partner for the Run & Tech categories at Wiggle • Coordinated the integration of Luxottica STARs replenishment tool for Oakley eyewear • Curated a range of home gym training equipment in response to changing trends

Accountable for delivering the Nintendo, Toys to Life and Accessories categories to budget, revenue, margin and market share targets across all channels, whilst delivering stock and cash targets. Key Accountabilities & Achievements: • Built and managed a Category Plan to deliver category budget, including ranging, pricing and promotional activity. • Sourced and managed Own Brand accessory suppliers • Implemented a rolling Toys to Life promotional calendar to drive category growth and share. • Controlled stock and cash against agreed targets. • Managed relationships with Nintendo, Toys to Life and accessory suppliers to achieve best in industry product propositions. • Managed relationships with all relevant internal departments. • Delivered in store and online customer journey and execution. • Launched new Toys to Life brand (LEGO Dimensions) • Achieved YoY Toy category growth of 5% (GFK Chart Track). • Disney Infinity 3.0 week 1 market share of 50% (GFK Chart Track), an increase of 10% YoY. • Skylanders Superchargers week 1 market share of 55% (GFK Chart Track), the highest ever GAME share on a Skylanders release. • LEGO Dimensions week 1 market share of 30% (GFK Chart Track), higher than previous LEGO releases. • Nintendos official partner for Mario’s 30th anniversary and achieved a launch share on Super Mario Maker of 43% (GFK Chart Track).

Key Accountabilities & Achievements: • Responsible for delivering the ‘Toys to Life’ category to budget, revenue, margin and market share targets across all channels, whilst also delivering stock and cash targets. • Built and managed a Category Plan to deliver category budget, including ranging, pricing and promotional activity. • Accountable for Toys to Life campaign proposition and execution. • Managed stock and cash against agreed targets. • Built relationships with Toys to Life suppliers to achieve best in industry product propositions. • Managed relationships with all relevant internal departments. • Disney Infinity 2.0 week 1 market share of 40% (GFK Chart Track). • Skylanders Trap Team week 1 market share of 45% (GFK Chart Track). • Creation and management of the Exclusive GAME Skylanders Club.

Key Accountabilities & Achievements: • Created and maintained influential relationships with 3rd party publishers at multiple levels. • Launched key software titles, both boxed and digital, across all platforms obtaining an average market share result of over 35% (GFK Chart Track). • Developed and delivered overall supplier strategy, including a multi channel, multi brand and product strategy. • Stock and range management. • Managed supplier P&Ls, ensuring sales, market share, margin and inventory targets were achieved. • Secured market leading Exclusives on all top tier titles. • Negotiated and maintained trading terms with 3rd party publishers. • Worked collaboratively with Category, Trade marketing, Brand, e-commerce and CRM teams on new product launches and creation of customer proposition. • Communicated all publisher activity to stores and the wider business. • Undertook regular competitor reviews and market analysis. • Liaised with supply chain and suppliers on movement of stock and availability. • Responded to store and field operational queries.

Key Accountabilities & Achievements: • Accountable for the performance of the Nintendo product category. • Executed the category strategy including a multi channel and multi brand proposition. • Supported the budgeting and forecasting process for FY 2011. • Managed the Nintendo 3DS launch, working collaboratively with Nintendo and internal teams to deliver one of the most successful console launches in gaming history, achieving a week one market share of 56% (GFK Chart Track). • Launched all 1st party Nintendo software titles • Organised midnight openings and in store events to maximise all new release opportunities. • Secured the first ever Nintendo UK retailer Exclusive (Pokémon Black DS console) • Stock and range management of all Nintendo categories. • Built and maintained a strong relationship with Nintendo ensuring GAME was their No.1 partner.

• Assisted Category Managers to deliver the multi-channel business strategy on the Nintendo and Microsoft categories. • Launched new hardware including Kinect for Xbox 360 and DSi XL, with over 50% market share (GFK Chart Track) and key software titles including Super Mario Galaxy 2 Wii, Call of Duty Black Ops, Halo Reach, Wii Fit+ and FIFA.

• Responsible for all administrative processes on the Nintendo department. • Built solid relationships with Nintendo and all areas of the business, becoming a key point of contact, plus accountable for all store and head office queries.

Provided essential administration support to multi-million pound projects such as the construction of new stores, store extensions, store acquisitions and other smaller branch projects. Worked with project finance and supported the project managers to help meet timelines. Responsibilities Included: Project administration, invoice reconciliation, purchase orders, liaising with contractors and suppliers, data entry, financial reporting, issuing of management contracts