Lorraine Barber Miller

• Reporting to CEO and leading 3,000+ practitioners globally with an annual budget of $1.5 billion across all marketing, communications, digital, and e-commerce disciplines for all products and services, lines of business, and market segments (B2B, B2C, and B2B2C). • Transformed function from product-led to customer and consumer-led with global responsibility for portfolio management to omnichannel engagement and direct commerce, contributing to the highest sales and customer satisfaction levels in the enterprise’s history. • Rebuilt and functionalized organization end-to-end with a unified leadership team, clear and orchestrated global blueprint, redesigned roles with simplified working methods and processes, integrated strategy and campaigns, digital-first and e-commerce channels, and first-ever data-driven measurement system for marketing execution and ROI impact to sales and market share performance. • Designed and built first-ever Customer 360 personalization and predictive capabilities based on data science, real-time analytics, and digital performance across all business units while scaling D2B and D2C channels for exponential revenue growth (from $120 million in 2019 to $3.5 billion in 2022). • Built and delivered first-ever talent development program to strengthen performance-based culture and functional expertise. Employee engagement figures doubled from pre-transformation levels, and attrition levels reduced to the lowest across the enterprise. • Led Philips to increase its brand valuation for Interbrand’s Best Global Brands 2020, 2021, and 2022.