Luc Bondar
About
Luc Bondar is from Chicago, Illinois, United States. In Luc's previous role as a COO & President - MileagePlus at United Airlines, Luc worked in Chicago, IL until Feb 2026. Prior to joining United Airlines, Luc was a President - MileagePlus Holdings at United Airlines and held the position of President - MileagePlus Holdings at Chicago, IL. Prior to that, Luc was a President - MileagePlus, Vice President - Marketing & Loyalty at United Airlines, based in Chicago, IL from Jun 2020 to Sep 2023. Luc started working as President - MileagePlus, Vice President - Loyalty at United Airlines in Chicago in Nov 2017. From Sep 2016 to May 2017, Luc was Senior Vice President, Sales at Index, based in San Francisco Bay Area. Prior to that, Luc was a Senior Vice President, US Region at Aimia Inc, based in Greater Minneapolis-St. Paul Area from Feb 2011 to Sep 2016. Luc started working as Senior Vice President, Global Loyalty at Carlson Marketing Worldwide in Nov 2009.
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Luc Bondar's past jobs
Led United’s largest non-ticket revenue business, with responsibility for a multi-billion-dollar P&L spanning loyalty, partnerships, customer growth, personalization, digital channels, analytics, product, technology, and customer experience Transformed MileagePlus from a loyalty program into a broader customer and commercial growth platform, delivering record financial and membership performance through customer-led innovation, strategic partnerships, and ecosystem expansion Founded and launched Kinective Media, a traveler commerce media business powered by first-party data, personalization, and strategic partnerships Helped architect and execute an industry-first $7B loyalty-backed financing transaction that secured critical liquidity during the pandemic and became a landmark aviation finance transaction
Led the United subsidiary established to support MileagePlus’ landmark $7B loyalty-backed financing structure, helping unlock the strategic value of one of the world’s largest airline loyalty platforms Partnered across executive leadership, finance, treasury, legal, and external advisors on governance, enterprise value creation, risk management, and long-term commercial flexibility Helped architect and execute an industry-first transaction that secured critical liquidity during the pandemic and became a landmark aviation finance transaction
Led MileagePlus, loyalty, enterprise marketing, brand, customer communications, market research, customer insights, personalization, partnerships, and customer growth strategy through a period of major enterprise transformation Directed United’s enterprise brand and customer experience agenda, including development and launch of the “Good Leads the Way” brand platform Held enterprise marketing leadership responsibility across major United product experience initiatives, including airport clubs and lounges, onboard hard and soft product, inflight entertainment, accessibility, food and beverage, customer research, and the broader end-to-end travel experience Expanded the role of MileagePlus as a core customer and commercial platform for United, strengthening member engagement, partner economics, digital capabilities, and enterprise customer strategy
Led United’s loyalty business and strategic partnership portfolio, with responsibility for modernizing MileagePlus, deepening member engagement, and expanding the program’s commercial contribution Built the foundation for MileagePlus to evolve from a loyalty function into a scaled customer, partnership, and enterprise growth platform