Lucie Newcomb

I currently lead NewComm Global, a recognized pioneer and champion of Global Marketing, Sales and Business Development. With our proprietary Global E4L(tm) (Explore. Evaluate. Establish. Embed. Lead.) methodology, based on more than 25 years of success in both Emerging and Primary Markets, we take organizations to new levels via strategic global expansion for markets leadership worldwide with Southeast Asia and EMEA regions as our specialties. We serve as advisors to B2B Tech & Services companies, governments, non-profits and others, building brands, teams, functions and revenues often from scratch. In addition to innovating our client-centric company continually, I occasionally work as an interim executive (interim GM, Fractional CMO) and trainer also. I have had the great privilege of partnering and delivering programs with U.S. Embassies in South Africa, Malaysia, Brunei and Tunisia. Much of our current work has been with B2B SaaS startups (mostly stealth) on a GTM basis; including SaaS, PaaS, IoT, IaaS, Software solutions, positioning them for acquisition. We have also worked extensively with multinational organizations including Cisco, IBM, Johnson & Johnson and the U.S. and South African governments in building and embedding brands and revenue streams, driven by expert strategy, segmentation, positioning and messaging, for market leadership worldwide.