Lucinda Vaughan Steel

Metia is a global marketing agency with offices in London, Seattle, Austin and Singapore. We provide highly integrated marketing programs that help global brands and high-growth businesses outperform the marketplace, through a unique mix of marketing consulting, design and development expertise. As Marketing Manager I am responsible for: - Developing and executing strategy - Content development - Organic and paid social activity - Reporting - CRM and CMS management

Key achievement: client was able to acquire 56 high-quality B2B leads in one week as a result of a research-led whitepaper I had commissioned and written. - Developed research-led whitepapers to help clients establish expertise and generate sales leads. - Managed both internal and external stakeholders to successfully deliver projects on time and to a high standard. - Commissioned research, conducted data analysis, ran interviews, wrote copy, proofread to a high standard and managed feedback across a number of content projects. - Adapted my written tone of voice to match the brands of each client.

Key achievements: pioneered paid social media as a promotion channel. Introduced and implemented a new CRM system, including team training. - Took ownership of our digital marketing presence from strategy to implementation, beginning a journey of digital transformation to encourage new magazine subscriptions, engage with existing subscribers and promote attendance at our events. - Pioneered paid social campaigns, managed budgets and worked with external creative to develop campaign assets. - Managed the more operational aspects of our digital presence including tag implementation, website, CMS and WordPress management utilising HTML and CSS, Google DFP ad operations. - Developed video content to aid in our event promotion and edited interviews for the editorial team. - Worked to implement GDPR with the wider team as a European representative, in order to help the New York office better understand the implications and limitations, and brief our development agency on changes that needed to be made to the website. - Transformed our email offering by sourcing and introducing a new CRM system, developed email templates and established internal best practice. Trained the wider team on how to use the new system. - Developed newsletter content (Campaign Monitor) liaising with editorial stakeholders and information gathering.

Key achievement: drove a 17% increase in social media following. I returned to Seedrs after a successful internship with them while at university. - Managed content strategy from planning to production with an aim to create a wide variety of digital content that would appeal to three very different audiences. - Led creative thinking and worked closely with our design team to execute on content and social projects, including video. - Reported on performance of content and social media to senior management. Conducted analysis to suggest and implement changes to improve performance. - Monitored SEO and Alexa web ranking performance. Analysed performance, engaged in planning and implemented changes to solve any problems and bring about improvements.

Key achievements: encouraged the usage of emojis in SIE eCRM campaigns resulting in a higher click through rate. Produced and promoted a PlayStation Music playlist to over 1,600 followers in four days. - Worked on a wide variety of copy projects including: eCRM, description text on PlayStation Store, software packaging text, online user guide text, brochure text, software sales flyers, PlayStation Store banner text, PlayStation.com game pages, audio advertising script copy. - Collaborated with company-wide, global stakeholders across SIE to gather information and collect feedback. - Worked closely with designers on bespoke assets, developing copy to tell a story through the whole creative asset. - Managed my individual production schedule often working to brief under tight deadlines. - Studied and understood the SIE brand and marketing strategy to ensure my outputs achieved our wider goals. - Worked to the SIE brand tone of voice, ensuring a high attention to detail and accurate proofreading. - Went above and beyond my copywriting role to help develop the PlayStation community and brand, by working with the PlayStation Music team to further promote the service within the PlayStation community. Collaborated closely with the PlayStation Community team and Music team to create and coordinate playlists and develop a campaign to drive community engagement.

Part-time job throughout my time in education.

FuelUp is a startup intelligence service. Helping corporates to find the best-fit startup to accelerate their business. FuelUp provides an overview of the global startup market and a ranking system based on business plan, team and traction. As Content Marketing Intern my main duties included: - Planning and drafting content for the FuelUp blog - Writing content for the FuelUp email newsletter and website - Researching and planning content marketing strategies for areas including the blog and email newsletter Key skills used: - Remote collaboration with an overseas team - Idea generation - Understanding and translating complex ideas into easily digestible copy - Research and planning strategy

Seedrs is the world’s leading equity crowdfunding platform. They make it simple for anyone—from angels and venture capitalists, to friends and family—to become investors in ambitious, growth-focused European businesses. Through Seedrs, people can share in the success of companies they believe in. You can invest as little or as much as you like, and they handle all of the legal documentation and due diligence to ensure that businesses are set up for success—and investors get their fair share. As Marketing and Communications Intern my main duties included: - Writing press releases - Conducting outreach and building relationships with relevant press - Research projects - Working on startup case studies - Learning how to create paid online advertising campaigns - Helping in the re-design of the Seedrs website

Swogo is the world’s first automated bundle solution for e-commerce retailers. As Content Writer at Swogo my main tasks included: - Writing blog posts focusing on the technology and video games industries, including game reviews and coverage of CES