Lukasz Majewski

Lecturer on "Online PR methods" at Collegium Da Vinci; postgraduate studies: "New Marketing": https://cdv.pl/studia-podyplomowe/biznesowe/nowy-marketing/ Lecturer on "PR in the new media age" at Collegium Da Vinci; postgraduate studies: "New Marketing": https://cdv.pl/studia-podyplomowe/biznesowe/nowy-marketing/

Lecturer on "Digital public relations" at Tischner European University; postgraduate studies: "e-Marketing": http://www.podyplomowe.wse.krakow.pl/e-marketing

Crafting strong, authentic and exciting narratives that position VMLY&R as an industry leader. Focusing on public relations initiatives within the advertising industry, working closely with leadership and alignment teams on media and industry initiatives and agency announcements. - Developing, implementing and supervising consistent PR and marketing strategy and bespoke, outcome-focused, practical and measurable communication plans - Lending support to the Poland branch, including executive visibility and promotion of its work and capabilities - Pitching and securing the press for new business wins, key agency announcements, new talent/hires, and thought leadership aligned with the agency’s wider new business and reputational goals - Creating engaging content for owned social media channels, including their day-to-day management - Maintaining trusted, productive relationships with reporters; leveraging existing media network (based on valuable and long-lasting relationships with key media contacts) and cultivate new connections within the business and industry media, as well as industry influencers - Developing thought leadership content for various placements including but not limited to published op-eds, expert commentary, conference speaking engagements, agency-hosted events, and more - Managing the agency's award strategy and submission process, working together with all agency departments to create, submit and track entries - Pitching and securing agency spokespersons within at key speeches and industry and business events to showcase the agency’s work, people, and culture - Leading event programming – sponsored events, agency owned client events, conferences and more - Being responsible for internal communication - generating hype and getting people excited and engaged about who we are and what we do ("we put everything we are into everything you do") - Crafting employer branding campaigns - Monitoring, analyzing and on-going communicating PR results

Lecturer on "Event marketing and employee events" at Akademia Górniczo-Hutnicza w Krakowie; postgraduate studies: "Employer Branding": www.employerbranding.edu.pl

- Creating of "Employer Branding - building an employer brand" postgraduate studies - Responsibility for teaching program, level of education, cooperation with teaching staff - Lectures: Media relations; Internal/Employee Events

- Creating of "New public relations" postgraduate studies - Responsibility for teaching program, level of education, cooperation with teaching staff - Workshops: developing PR strategy for real client - Lectures: Investor Relations; PR agency selection, procedures used in tendering for PR agency, writing a PR brief

Lecturer on "Modern media relations" at Akademia Górniczo-Hutnicza w Krakowie; postgraduate studies: "Place Marketing and Creating Local Brands": http://marketingmiejsc.edu.pl

- Developing, implementing and supervising of PR and marketing strategy (B2C & B2B) - Brand image management for all the products falling under the umbrella brand; co-creator of the brand's rebranding - Coordinating all PR and marketing activities - Developing and implementing PR and promotional activities in owned social media channels, creating engaging content for social media channels (Facebook, LinkedIn, YouTube, Instagram), including the day-to-day management of key social media channels - Developing media relations strategy; leveraging existing media relationships and cultivate new contacts within the business and industry media; managing media inquiries and interview requests; preparing for press releases, articles etc.; press office management - Developing parenting and digital influencers community - Researching conferences and industry and business events that are relevant opportunities to showcase the company’s work, people, and culture - Working closely with leadership on support company's sales activities - Preparing and implementing new PR techniques and tools - Creating content for presentations and websites - Monitoring, analyzing and on-going communicating PR results

Lecturer on "PR 3.0" and “Modern PR tools” at University College of Enterprise and Administration in Lublin (WSPA); postgraduate studies: "Public relations": https://wspa.pl/pl/studia-podyplomowe/public-relations

- Development, implementation, and supervision of PR strategy - e-PR; SEO PR - Media relations - Managing communications of Comarch’s ERP products across social media platforms - Comarch TV - Preparing for press releases, articles, comments of experts to media etc. - Editor-in-Chief of "Nowoczesne Zarządzanie" ("Modern Management") - The Silver "Szpalty Roku" Award (The contest organized by the Association of Corporate Publications - Stowarzyszenie Prasy Firmowej), Cover of the Year and third place in the External Bulletin category in the Konkurs Biuletynów Firmowych (custom publishing award) - Conferencing - Internal PR

- Investor Relations, financial communications, corporate communications - Development, planning, implementation and supervision of IPO and SPO campaigns as well as campaigns for companies listed on Warsaw Stock Exchange - Contact with institutions and capital market participants (stock analysts, institutional and individual investors, Warsaw Stock Exchange, Polish Financial Supervision Authority etc.), shareholders communication - Media relations - Conferences, e-conferences, chats, road shows and training organizing - Preparation, maintenance and information update on clients' websites - Comprehensive client service - Team management

- Preparation, realization, and supervision of advertising campaigns - Product PR - Comprehensive client service - Managing client budgets - Development and coordination of Client Service Department - Implementation of PR strategies for IMPET Creative Studio and Cocktail - Media planning - Project and team management, cooperation with subcontractors - Researching

- Preparation, realization, and supervision of promotional and advertising campaigns - Promotion and press materials preparation - Organizing press conferences - Organizing fairs, university open days and events - Cooperation with students - Maintain and update information on the TEU's website - Cooperation with external institutions and partner universities - Online marketing - Co-creating budget and work plan for the Promotion and Marketing Department - Researching

- Development and implementation of advertising, marketing and promotional strategies for clients - Comprehensive client service - Creating and implementing the loyalty program - Media planning - Media relations - Development and implementation of PR strategy for S4 - Maintenance and information update on the S4 's website - Researching - An internship as a copywriter