Lukasz Traczyk

My current duties include: • Leading the Global Inventory Partnerships EMEA team of 6 Programmatic Media Partners - responsible for the UK, DACH, Western Europe (FR, IT, ES+PT) & MEA markets • Creating, Executing & Evaluating the KPI objectives for all team members • Reporting team’s performance and being a link between them and the Director of the Global Inventory Partnerships department • Supporting all team members in everyday work - sharing knowledge, helping in resolving issues, guiding in case of tough negotiations, monitoring situations on the particular markets, and advising the best solutions to improve it • Traveling internationally to participate in the meetings with the biggest publishers / significant confrontations while supporting members of my team during those meetings • Executing all responsibilities that I managed as the Programmatic Inventory Buyer (listed below) but on a smaller scale (NORDICS & BENELUX regions)

RTB House is a global company that provides state-of-the-art retargeting technology for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals. Founded in 2012, RTB House serves over a thousand campaigns across EMEA, APAC and the Americas regions with main locations in New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw. Learn more at www.rtbhouse.com. On this position I was responsible for: • Negotiating and buying of inventory through various SSP platforms and/or direct implementation of RTB House codes on publishers' websites • Creating, monitoring and optimizing retargeting campaigns on a daily basis and adjusting future media buys in Programmatic ecosystem • Analyzing real-time reports to determine the best strategies to optimize campaigns, to maximize ROI and achieve more conversions • Identifying the best traffic sources for our campaigns, developing and maintaining direct relationships with publishers all over the world • Monitoring of budgets and performance activity to exceed client goals

Post Sticker (www.poststicker.com) is the only self-management tool for creating leads collecting “Smart Ads” fired off directly in Facebook News Feed. • Responsible for the day to day supervision and direction of Lead Generation & Customer Support Team members, managing all aspects of performance and learning/development, ensuring capability and delivery in line with business requirements • Design and delivery of team building actions, including an effective and motivational communication strategy for the team • Establishing, developing and maintaining relationships with business partners – marketing agencies, media houses, publishers on the Polish market and abroad • Training employees and customers with the service panel • Customer technical support • Preparing presentations for customers • Contributing to the company's blog - www.blog.stickandplay.com

Shoplovin (www.shoplov.in) - is the self-management tool for creating interactive product galleries, which can be used by e-commerces, publishers, bloggers, and affiliate networks. • Establishing, developing and maintaining relationships with business partners – publishers, advertisers, bloggers and affiliate networks on the Polish market and abroad • Training employees and customers with the service panel • Customer technical support • Preparing presentations for customers

Daftcode is a company investing in Internet start-ups and developing its own digital products and not only (DaftCafe Café chain, rally team Daftracing and others). • Campaign management in different traffic sources • Establishment, monitoring, optimizing and reporting campaigns on Facebook, Google AdWords and with advertising agencies • Analyzing of results in Google Analytics • Optimization of campaigns and reporting of results

Kwanko – NetAffiliation is a major European and International affiliate marketing platform. Coordination, management and monitoring of affiliate advertising campaigns on Eastern European markets (Poland, Russia). • Leading eCommerce performance campaigns • Continuously monitoring, analysing and developing optimization strategies to improve campaigns efficiency in different billing models (CPS, CPL, CPM, CPC) • Optimization of affiliate programs • Definition of budgets, negotiating of remuneration models with direct clients and agencies • Creation, development and facilitation of internal affiliate network (creation of campaigns, special operations, challenges for affiliates, e-mailing, newsletters) • Management relationships advertisers / broadcasters / agencies • Mediabuying • Accounting and billing center

mainADV is a web marketing company - international trading desk. • Daily contact with business partners – affiliate networks and publishers • Creating valuations and traffic estimations for clients, providing lists of sites for potential programs, negotiating the terms of the campaign promotion • Campaign management and supervision in different billing models (CPS / CPL / CPC / CPM) on international markets (Poland, Russia, Czech Republic, Slovakia, Hungary, Denmark, Sweden, Norway, Finland, France, Germany) • Complex service of campaigns running through RTB (real-time bidding) platforms, such as AppNexus, MediaMath, Right Media, Google AdExchange – implementation of creations, establishment of campaigns, setting budgets and bids, monitoring of performance, reporting and optimization, audience targeting • Running campaigns with different publishers - negotiating of terms, creatives codes providing, monitoring and reporting of the results • Analysis and optimization of the results of the campaigns • Implementation of new solutions in order to improve the quality of the campaign and increase of sales • Research of new business partners