Lyndi Thompson

Try Every for free: https://www.every.io/ At Every, I lead all of marketing with a founder-first mindset, building programs that help startups move faster and scale with confidence. My work spans the full marketing spectrum, including: Brand & Community – shaping Every’s voice, building trust with founders, and fostering a thriving startup community. Demand Generation & Performance Marketing – driving growth with data-informed campaigns that connect directly to founder needs. Events & Campaigns – creating experiences that bring founders, investors, and partners together in meaningful ways. Marketing Operations – building scalable systems, analytics, and automation to accelerate our go-to-market strategy. Partnerships – leading strategic partnerships with accelerators, incubators, and ecosystem builders to expand Every’s reach. I’m passionate about telling founder stories, creating campaigns that resonate, and designing programs that make Every the go-to platform for startups building across the globe.

Owned and led the full-demand marketing strategy and execution for Calm Business and Calm Health, driving B2B growth and pipeline generation. Spearheaded comprehensive demand generation programs across paid media, digital marketing, account-based marketing (ABM), product-led growth (PLG), web personalization, partner marketing, email campaigns, community programs, direct mail, field marketing, integrated campaigns, and events (virtual and in-person). Built and managed a high-performing team, while overseeing agencies, vendors, and contractors to scale demand generation efforts. Collaborated cross-functionally with sales, sales development, customer success, product, engineering, finance, RevOps, and executive leadership to drive MQLs, opportunities, and revenue growth. Developed and tracked key performance indicators (KPIs) to provide actionable insights, inform marketing investments, and optimize go-to-market strategies aimed at increasing pipeline and PLG revenue. Partnered with sales and development teams to create and execute integrated inbound and outbound lead generation programs, ABM initiatives, win-back campaigns, and field marketing strategies. Oversaw the marketing tech stack, including lead scoring, routing, analytics infrastructure, and attribution models to ensure accurate reporting and optimization of demand efforts. Managed the demand generation budget and investment strategy, working closely with Revenue Operations, Finance, and leadership to forecast and scale pipeline generation and long-term revenue growth. Continuously tested and evaluated new demand generation channels to identify high-ROI opportunities and optimize marketing spend. Enhanced conversion funnels and lead nurture programs, ensuring that demand generation efforts translated into measurable revenue impact.

Developed and executed a global demand generation strategy to drive scalable, qualified pipeline across enterprise, commercial, and PLG segments. Optimized the marketing portfolio, driving efficiency and effectiveness by iterating based on customer, product, and field feedback. Collaborated cross-functionally with Sales, Product, Engineering, Product Marketing, Customer Success, and UX to identify opportunities that enhance brand awareness, build community investment, and generate qualified pipeline. Led the setting and optimization of key performance metrics (CAC, CPL, CPO), including modeling, forecasting, budget allocation, and comprehensive reporting. Integral member of the senior GTM leadership team, reporting directly to the CEO, shaping go-to-market strategy and execution. Owned and directed all customer-facing marketing channels, including web, digital, social, and events to ensure alignment with growth objectives. Built, led, and developed a global marketing team spanning SDRs, Marketing Operations, Campaigns, Events, Partner Marketing, Digital, Growth, Lifecycle, and Field Marketing. Provided strategic digital marketing leadership, driving results in SEO, paid search, conversion optimization, and marketing automation, while evaluating and implementing new MarTech tools and systems.

Led growth and enterprise demand generation programs, executing data-driven, multi-channel campaigns to build and accelerate pipeline for new business. Developed holistic strategies targeting the buying committee, partnering with sales to engage key accounts from inquiry to opportunity, delivering personalized experiences that drive engagement and opt-ins. Optimized pipeline growth by analyzing the full marketing and sales funnel, enhancing lead management processes, including scoring, routing, and program tracking, with a focus on customer-centric outcomes. Designed and executed evergreen campaigns across the buyer journey, leveraging data to refine strategies and improve engagement across paid and organic channels. Drove account-based marketing (ABM) efforts, utilizing key demand generation tools (Marketo, Google Analytics, LinkedIn) to effectively reach and nurture target accounts.

Own and drive all enterprise Demand Generation strategy, program planning, vendor programs, execution and performance analysis. Aggressively use growth tactics, web personalization, emails, digital advertising. Conceptualize, manage and execute a diverse range of marketing programs such as live webinars, SEO, SEM, re-targeting, content syndication, social media and support driving prospects to live events and to engage with content. Working with sales, business development and market development teams daily to manage, measure, and optimize the marketing and sales process Rigorously manage and measure all marketing campaigns and tactics driving to conversion rate increases and funnel optimization Analyze all stages of the demand creation process to continually identify ways to optimize conversions and pipeline Work closely with Content Marketing, Product Marketing and Product Management teams to leverage positioning, messaging, buyer personas and other information to target segments and generate sales qualified leads. Fill the top of the sales funnel with new leads and nurture existing prospects to meet defined goals for quantities and conversion rates Drive creative processes, database strategies, program executions and measure the success of these activities Measure marketing programs at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-making Collaborate with participate in planning and reviews with senior levels of the business unit and marketing management Manage, direct and optimize organic and paid social channels Partner with internal stake holders to support corporate initiatives like recruiting, employee engagement and brand ambassadors. Own roadmap for corporate website and optimization Direct employee advocacy software to further reach and build field personal brands

Responsible for developing personalized marketing campaigns to drive upsell and cross-sell inside Accolade's tiered segment accounts. Work with sales executives and market development representatives to develop tiered segment account-based marketing (ABM) initiatives, as well as specific strategic 1:1 account marketing plans that will result in increased pipeline and revenue growth. Work with a very sophisticated tools to enable account based marketing, automation, and reporting in order to succeed.

Driving key initiatives by working with a cross functional team to execute across all marketing channels, online, in-person, and through Tableau's technology and OEM partner eco-system. This role is responsible for setting the the marketing strategy with consistent, seamless, and multidimensional brand experience for the target audience targeting mid-market and enterprise clients in partnership with top tier partners and key initiatives.. Role includes: Defining marketing objectives, strategies to support corporate strategy through thought leadership initiatives, revenue and market reach goals. Design, develop and implement long term global programs while consistently driving tactical program and asset creation aligned to the buyer's journey for consumption and placement. Be a driven leader collaborating and working with Product Marketing, Marketing Operations, Creative, Corporate Communications, Partner Marketing and channel execution teams. Primary Responsibilities: Develop marketing strategies that include timeline and tactical plan for a particular solution, customer segment, vertical or competitive plan across all channels to market driving traffic, engagement, and qualities leads, accounts and re-engagement for sales. Define marketing mix strategy and provide budget guidelines for placement, identify key marketing programs that should be supported in theater. Provide solution, vertical or competitive go-to-market strategy that can be executed in the field. Manage database marketing campaigns to segmented audience Global collaboration with regional marketing leaders and execution of campaigns were appropriate for each market. Consult on best practices for social media channels, paid and organic and which content work on each and why Define business results expected each quarter by channel across all routes to market, for pipeline and revenue and for digital impact overall Understand and influence optimization strategies to inform go-to-market planning

At Tableau our mission is to help people see and understand their data. In serving that mission, my role develops, plans, executes and measures strategic lead generation and engagement programs. Organization collaboration is key, working with Product Marketing, Product Management, Business Systems, and Sales to build and deliver outbound programs. Programs are aligned to drive demand for target industries, accounts and roles. Technology Partner Programs: Joint marketing program development with Tableau Technology Partners includes; relationship management, coordinating and managing integrated marketing campaigns. OEM/AaaS Programs: Target account, vertical based, customer stories and showcases and integrated marketing programs. Marketing Programs: webinars, online events, integrated marketing programs, paid vendor programs, re-engagement, messaging, conversion optimization, and lead quality metrics. Analysis: Target list segmentation, data-driven program planning, metrics on effectiveness of direct and department wide programs, campaign revenue influence and report education. Program Systems: marketing automation platform (Eloqua) and sales CRM (Salesforce), web content management system (Drupal), data analysis (Tableau), Skills: HTML, CSS, email marketing, data analysis

Developing traction and lead generation through integrated marketing campaigns for hungry startups, ecommerce, technology companies and brick and mortar businesses. Expertise in developing marketing programs designed to scale, and be executed by small teams with long life span use. Highly technical full stack marketer that understands how to maximize budgets driving high quality leads and engagement. Expertise in communicating highly technical products into business user friendly messaging across channels. Specializes in the emerging markets, disruptive technologies and scrappy multi-channel community engagement. Advocate for the best foot forward customer experience no matter the medium. Sought out expertise of search engine marketing and search engine optimization through display advertising (Display Network), content marketing (blog, whitepapers and guidebooks), leveraging community brand advocates and increasing coverage in publications. Frequent speaker on, Scrappy Marketing for Startups, Attract and Hire Data-Driven Marketers, Taking Your Business Online, Own Your Hard Earned Leads with Email Marketing and other topics.

Lead marketing, user acquisition and managed customer facing channels. B2B lead generation targeted small businesses through online channels: search engine marketing, display advertising, search engine optimization, content marketing. Community management goals of creating brand heroes, evangelists and leveraging thought leaders. Developing company brand and position as a thought leader in small business management software. Vertical based marketing targeting brick and mortar companies. Managed company website (Wordpress) and development contractors. Email marketing (Mailchimp), developing nurture drip campaigns, re-targeting lists, closed/lost customers, and trailers. Revenue programs: pre-paid account campaigns, customer experience advocate. Data driven program planning and execution to increase trailers, optimize efforts and reduce inefficiencies. Role encompassed sales support, customer service, community building, marketing programs, social advertising (Facebook, Stumbleupon, Twitter), UI/UX, and product messaging.

Hired to direct the transfer of SanMar's ecommerce website from outside contractor to an internally maintained website. After transfer was complete was part of SanMar's web marketing team that focused on improving the sales cycle for new and returning ecommerce customers. My specific role focused on project organization, research of best analytic tools, implementation of hosted Webtrends tracking ecommerce sales funnels. Managed website updates, implemented social media and online outreach tactics under the guidance of brand and business owners. Online marketing initiatives - Sales, catalog launches, promotions and more Social media campaigns Competitive research Works with gathering and creating concise project requirements User interface design/development Graphic design Work with business, ecommerce, and marketing departments Webtrends

Served within Sesame's Search Marketing team as a Search Marketing Specialist. Incorporating traditional SEO, SEM into Social Media marketing to create a comprehensive far reaching online presence as we as a team provide online marketing consulting to Orthodontist and Dentist practices around the nation. Improving their organic search position, increasing potential patient traffic, improving website content, and always striving to provide the best customer service. Responsible for Online Search Marketing for our members. Project and campaign management for active accounts. Customer service and education Internal company and team search marketing education Account executive management Online Marketing utilizing social networking Creating and distributing campaign promotions Designing custom profiles online using current digital media tools Analysis of member sites and creating strategies for improving online visibility, online marketing performance

Worked directly with the Domains Specialist in ensuring customer service was held to the highest standards. From creating template based starter sites, to making custom graphics. I supported the Domains, Edits and Search team during those four months. Quick to learn how to best manage my work load and continue to improve processes and procedures to best serve our team, and members.