Lynn Cheah
About
Lynn Cheah is from Shanghai, China. Lynn works in the following industries: "Retail". Lynn is currently SVP, Brand Marketing & Community, China at lululemon, located in Shanghai, China. In Lynn's previous role as a Vice President Marketing and Communications- Asia Pacific including China & Japan at Stuart Weitzman, Lynn worked in Hong Kong until Jun 2019. Prior to joining Stuart Weitzman, Lynn was a Marketing and Communications Director, Asia at Tory Burch and held the position of Marketing and Communications Director, Asia at Hong Kong. Prior to that, Lynn was a Senior Manager, Global Client Communications & Events at Louis Vuitton Malletier, based in Paris, France from Nov 2010 to Nov 2013. Lynn started working as Senior Manager- Client Development Asia Pacific at Louis Vuitton in Hong Kong in Jul 2005. From Jan 2000 to Jan 2004, Lynn was Head of Business Development - S.E.A at Appco Group Asia, based in Kuala Lumpur.
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Lynn Cheah's current jobs
Lynn Cheah's past jobs
Strategic direction and development for the PR, Celebrity & Communication Strat Mix, traditional and new media - direct owned stores and wholesale markets Asia, with a strategic focus on China and the traveling Chinese clientele
- Responsible for the worldwide strategic direction, development and deployment of client development actions - communication tools both print and digital, client marketing retention/ acquisition actions and events concepts supporting all product categories - Men's and Women's ready-to-wear, shoes, watches and jewellery
- Built the Asia Pacific Regional Client Development/ CRM team across 14 markets, growing the team from 2 to over 60 working on client development - Global Database Structure -Optimization & Management and Analytics - Working with the country teams to drive sales through pragmatic client actions in stores - Scope and develop the one-to-one relationship building activity with all clients, especially the HNWIs (drive spend and repurchase) - Data Culture in stores - data collection and hygiene - Client Communication Channel mix, both print and online - Client Events - Conceptualization to Execution - Exceptional Client Engagement and Management Programs - Regional Website and Online activity management for AP including China (2 yrs) - 4 languages websites - Regional Customer Service Centre - Launch, RFP, Set up SOP 9 months (Multichannel and Multilingual Coverage - 6 markets)
- Negotiate and structure direct marketing campaigns and programs for various industries (telecommunications, banking, hospitality and non-profits) - Recruit, develop and manage a direct sales team (field force and customer service center)