Madalina Lucic
About
Madalina Lucic is from Zurich, Switzerland. Madalina works in the following industries: "Medical Devices". Madalina is currently Director Global Marketing & Corporate Identity at Nobel Biocare, located in Kloten, Switzerland. In Madalina's previous role as a Global Head Product Management at Nobel Biocare, Madalina worked in Kloten, Switzerland until Apr 2018. Prior to joining Nobel Biocare, Madalina was a Executive Director, Central Europe Portfolio Strategy Lead at Merck/MSD and held the position of Executive Director, Central Europe Portfolio Strategy Lead at Luzern, Switzerland. Prior to that, Madalina was a US Marketing Director, Hepatitis Portfolio at MSD, based in New Jersey from Feb 2013 to Oct 2014. Madalina started working as Global Brand Strategy Marketing Director at Merck in Switzerland in May 2011. From Jan 2010 to Apr 2011, Madalina was Regional Marketing Strategy Lead, Emerging Europe, Middle East & Africa at Merck, based in Switzerland. Prior to that, Madalina was a Marketing Director Strategy Specialty Care Portfolio, Central Eastern Europe at Schering-Plough, based in Switzerland from Jan 2009 to Apr 2010. Madalina started working as Specialty Care Business Unit Manager at Schering-Plough in Bucharest, Romania in Oct 2005.
If you’re looking for Madalina Lucic's email address, you can find it on finalscout.com. Finalscout is a professional database with more than 500 million business professionals and 200 million company profiles.
Madalina Lucic's current jobs
Leading Global Marketing team responsible for enabling sales growth. Orchestrated overall marketing strategy, including digital marketing, and masterminded the execution. Launched two breakthrough products in the past 18 months. Leading the invigoration and elevation of the Nobel Biocare brand.
Madalina Lucic's past jobs
Responsible for providing direction for the strategy and the future vision for the product portfolio, ensuring strategy translates into concrete tactical activities.
Build and lead the CEE Marketing team. Overall responsibility for optimizing operational scale and build relevant processes, enabling multiple future product launches. Implemented a new portfolio sales approach with digital reach and multi-channels.
Managed reorganisation & strategy of the team by optimizing organisational structures reflecting product stage and market segment needs. Served as core member of Global Strategy Team and Business Development.
Led the cross-functional EU brand teams, translating the big picture strategy into tactical steps for local implementation; inside and motivate teams ensuring flawless execution of tactical plans.
Established EMEA Strategy for hepatitis portfolio. Sustained above average increase in total turnover and market share growth.