Madhu Mc Ardle
About
Madhu Mc Ardle is from United States. Madhu works in the following industries: "Manufacturing". Madhu is currently Brand Director at EltaMD Skin Care. In Madhu's previous role as a Senior Global Marketing Manager at EltaMD Skin Care, Madhu worked in Dallas/Fort Worth Area until Jan 2022. Prior to joining EltaMD Skin Care, Madhu was a Senior Marketing Manager at Essilor Group and held the position of Senior Marketing Manager at Dallas/Fort Worth Area. Prior to that, Madhu was a Manager of Marketing Communications at Essilor Group from Mar 2018 to Feb 2019. Madhu started working as Integrated Marketing Campaign Lead at Mary Kay Global in Dallas/Fort Worth Area in May 2017. From Apr 2014 to Apr 2017, Madhu was Asst. Manager, Advertising + Brand Marketing at Mary Kay Global, based in Mary Kay Inc.. Prior to that, Madhu was a Assistant Marketing Manager at Mary Kay Global from May 2011 to Mar 2014. Madhu started working as Global Information Resources Analyst at Mary Kay Global in Mar 2009.
You can find Madhu Mc Ardle's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Madhu Mc Ardle's current jobs
Madhu Mc Ardle's past jobs
- Oversaw paid media, public relations, social media, corporate social responsibility communication and content development functions in the professional channel for world leader in ophthalmic optics and key player in vision health - Led team go-to-market strategy for premium lens innovation with integrated multi-channel campaigns to elevate brand perception and drive the company’s leadership position in the industry.
Led media innovation strategy and brand marketing efforts to increase brand awareness and engage consumers across marketing channels with integrated campaigns.
Managed strategic planning, development, and execution of advertising and integrated marketing programs to increase awareness, elevate brand perception and drive engagement to ultimately increase market share. Spearheaded creative direction on brand sponsorships, TV, print and digital advertising, and experiential programs. Managed influencer relationships, agency partners and vendors and led internal cross-functional teams to integrate and maximize paid partnerships. Served as core team member on the company’s content marketing task force to guide cohesive brand storytelling, create, curate and syndicate content to drive brand awareness and increase conversions.
Developed, implemented and evaluated promotional programs and strategies to support product launches. Coordinated marketing initiatives with cross functional project teams from program inception to implementation and measurement, including directing partner agencies. Synthesized consumer and sales force research and insights to understand behavior and optimize marketing programs to drive engagement and sales.