Madhu McArdle
About
Madhu McArdle is from Los Angeles Metropolitan Area. Madhu is currently Director Omni Channel Marketing, EltaMD & PCA Skin at Colgate-Palmolive. In Madhu's previous role as a Director of Brand Marketing, EltaMD Skincare at Colgate-Palmolive, Madhu worked in until Aug 2026. Prior to joining Colgate-Palmolive, Madhu was a Senior Global Marketing Manager (EltaMD Skin Care) at Colgate-Palmolive and held the position of Senior Global Marketing Manager (EltaMD Skin Care). Prior to that, Madhu was a Senior Marketing Manager at EssilorLuxottica, based in Dallas/Fort Worth Area from Mar 2019 to Jan 2020. Madhu started working as Manager of Marketing Communications at EssilorLuxottica in Mar 2018. From May 2017 to Mar 2018, Madhu was Integrated Marketing Campaign Lead at Mary Kay Global, based in Dallas/Fort Worth Area. Prior to that, Madhu was a Asst. Manager, Advertising + Brand Marketing at Mary Kay Global, based in Mary Kay Inc. from Apr 2014 to Apr 2017. Madhu started working as Assistant Marketing Manager at Mary Kay Global in May 2011.
You can find Madhu Mc Ardle's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Madhu McArdle's current jobs
Madhu McArdle's past jobs
Lead brand marketing efforts for EltaMD Skincare in the US market.
- Oversaw paid media, public relations, social media, corporate social responsibility communication and content development functions in the professional channel for world leader in ophthalmic optics and key player in vision health - Led team go-to-market strategy for premium lens innovation with integrated multi-channel campaigns to elevate brand perception and drive the company’s leadership position in the industry.
Led media innovation strategy and brand marketing efforts to increase brand awareness and engage consumers across marketing channels with integrated campaigns.
Managed strategic planning, development, and execution of advertising and integrated marketing programs to increase awareness, elevate brand perception and drive engagement to ultimately increase market share. Spearheaded creative direction on brand sponsorships, TV, print and digital advertising, and experiential programs. Managed influencer relationships, agency partners and vendors and led internal cross-functional teams to integrate and maximize paid partnerships. Served as core team member on the company’s content marketing task force to guide cohesive brand storytelling, create, curate and syndicate content to drive brand awareness and increase conversions.
Developed, implemented and evaluated promotional programs and strategies to support product launches. Coordinated marketing initiatives with cross functional project teams from program inception to implementation and measurement, including directing partner agencies. Synthesized consumer and sales force research and insights to understand behavior and optimize marketing programs to drive engagement and sales.