Mahdi Karazmoodeh

Leading Tinka App, payment methods; core banking; credit risk management and Fraud teams to discover the right problem and prioritise the next best right thing to do. - Conducted user research and collaborated with UX designers to improve the user experience of the Payment Journey, resulting in a 5pp increase in Conversion rate - Built and launched Pay in 3 payment option, rolling it out to over 100 Dutch merchants, resulting in an increase in revenue and customer satisfaction. - Increased Pay in 14 days (Invoice, achteraf betalen) acceptance rate by 8pp by building and launching an in-house fraud module based on AI, resulting in significant cost savings for the company.  - Launched a new merchant portal (Self service) with payment behavior insights, marketing campaigns, order management, and automation, resulting in improved merchant engagement and retention.  - Increased demand for Tinka's buy now pay later options by 1.8pp by defining an installment-focused price-based journey, resulting in an increase in customer acquisition and retention.  - Onboarded 12 new merchants by offering Tinka products through e-commerce plugins such as Woocommerce, Magento, Shopware, and Lightspeed, resulting in an increase in the company's market share.  - Onboarded merchants such as MediaMarkt, Amslod, and Riviera Maison by making Tinka payment options available in-store through Tinka cards, resulting in an increase in the company's brand visibility and revenue. - Built express checkout (1-click checkout) led to increase in demand for Tinka payment options by 5pp and 12pp less drop on product page