Majed M Refae

● Leading the strategic vision and growth roadmap of the consulting firm, specializing in industrial, energy, and technology advisory services. ● Overseeing executive leadership, stakeholder engagement, and high-impact national transformation projects in alignment with Vision 2030. ● Advising C-level executives and government stakeholders on policy design, operational excellence, and innovation frameworks. ● Strengthening client offerings through development of sector-focused advisory models and capability-building programs. ● Ensuring governance, transparency, and sustainable impact in all consulting engagements across diverse industries.

● Providing strategic leadership for a national institute focused on developing Saudi talent in renewable energy technologies. ● Collaborating with industry leaders, government bodies, and academic partners to shape curriculum, research, and training programs. ● Championed public-private partnerships to bridge the skills gap and support energy localization initiatives. ● Led expansion of the institute's programs to include solar, wind, energy storage, and grid integration technologies. ● Monitored national KPIs for workforce development and ensured alignment with Vision 2030 sustainability targets.

● Oversaw the transformation and optimization of the group’s manufacturing vertical, aligning production capabilities with regional and global demand. ● Developed and implemented strategic initiatives to enhance operational efficiency, increase exports, and adopt Industry 4.0 technologies. ● Drove margin improvement by implementing lean manufacturing practices and reducing waste across operations. ● Expanded product portfolio and built supply chain partnerships to support new market penetration. ● Established corporate KPIs to monitor performance and align business units with overall strategic goals.

Group Chief Commercial Officer Desert Technologies Group is an innovative company specializing in manufacturing clean energy products, engineering, and renewable energy solutions. Directly reporting to the Chairman, I am in-charge of the following: • Lead the development and conceptualization of the organization's business growth strategy and expansion of market share • Develop and manage operating plans for the department while executing the corporate strategy in line with top executive's goals and objectives • Provide valuable insights and thought partnership with the organization's leadership members • Build the organization's commercial capabilities and strengths to sustain business growth and optimize performance

A Saudi Arabian Military Industries (SAMI) company, AEC is a key player in the field of modern electronics, manufacturing capabilities, and repair and maintenance services. I have served previously as a Senior Manager for the Export & EPC Division as well as a Business Development Manager. With the promotion to VP of the Energy Business Unit, I directly reported to the EVP and my main accountabilities were as follows: • Provide overall leadership and direction to the Energy Business function in-charge of strategy, business development, sales performance, operating model and delivery of services • Ensure my team’s capability to deliver the required immediate and long-term demands of the organization • Act as the strategic business partner to the head of unit in coming up with programs, plans and initiatives to execute and articulate the company’s strategy relevant to the energy and industrial products and services • Preserve and enhance client relationships and key accounts

AEC is one of the Saudi Economic Offset Program Companies specialized in the fields of electronics manufacturing, system integration, Automation, project management, repair and support. Our customer base spans a broad sector of clients in the industrial sector. Additionally, AEC has an active Engineering & Development (E&D) department where a number of proprietary products have been developed, manufactured and used by our valued customers both regionally and internationally such as Electronic Meters, Meter reading systems, Meter Automation, SCADA, assets management and other products & systems. My main responsibility is to look after gathering new business from local contractor by selling AEC metering solution and international Market especially in MENA.

The company is a diversified holding group with operations in the manufacturing and industrial sectors. I started out as Sales Specialist then promoted to Sales Engineer. During my tenure, I was in charge of the following: • Generate new customer and market opportunities • Deliver technical services to existing and potential customers • Handle and resolve customer issues

Worked in this company as a preface to my professional career.