Makaila C
About
Makaila works in the following industries: "Sports", "Publishing", "Marketing & Advertising", "Financial Services", "Higher Education", "Consumer Goods", "Biotechnology", and "Public Relations & Communications". Makaila is currently Campaign Coordinator at IDG (International Data Group). In Makaila's previous role as a Public Relations Consultant at Forum Digital Marketing, Makaila worked in until Feb 2021. Prior to joining Forum Digital Marketing, Makaila was a Content Marketing Intern at Fit & Fresh Inc. and held the position of Content Marketing Intern at Providence, Rhode Island Area. Prior to that, Makaila was a Digital Media Coordinator at NewEngland.Media from Aug 2019 to Jan 2020. Makaila started working as Investment Specialist at BNY Mellon in United States in May 2017. From Jan 2019 to May 2019, Makaila was Social Media Coordinator at Roger Williams University. Prior to that, Makaila was a Office Coordinator, Student Programs & Leadership at Roger Williams University, based in United States from Aug 2016 to Jan 2019. Makaila started working as Public Relations Consultant at Candera in Aug 2018.
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Makaila C's current jobs
Makaila C's past jobs
• Proactively pitched media: mainstream, consumer, alternate, niche, trade and industry to secure placement for agency clients • Executed targeted pitches for media outlets, achieving press hits for clients • Assisted with developing proactive media strategies for agency clients that achieved 100% positive placement • Created robust and effective media lists via Meltwater & ANewstip
• Generated over 70+ posts and content resulting in a 15% increase in engagement and reach • Developed and managed content calendars for marketing strategy on a weekly basis • Photographed creative images that were posted on the website and social media platforms • Created engaging content to increase brand awareness and drive sales • Followed up on customer comments on social media channels in a timely manner • Tracked traffic and analyzed posts using analytic software to see overall performance
• Developed and managed digital strategy across social media platforms for 15+ clients • Created over 100+ posts and social media content and other media • Edited content of incoming articles for the multimedia agency’s website • Drafted and edited over 50+ blog posts for multiple clients in the Real Estate, Golf, Homelife, Lifestyle, Food & Beverage industries
• Provided inbound phone support for clients and licensed dealers of BlackRock mutual funds • Received 50-60 inbound calls daily about 529 mutual funds • Investigated and corrected errors in shareholder accounts and statements • Coordinated and expedited customer inquiries for resolution via phone/email • Assisted BlackRock Financial Services Agents in all aspects of customer service • Helped to submit customer applications to commission inquiry for Shareholder Services • Provided service regarding account information, redemptions, exchanges, purchases • Answered complex questions on 529 mutual fund procedures
• Managed social media pages to promote senior commencement and student affairs • Maintained social networking sites for all senior events (Twitter, Facebook, Instagram) • Monitored online conversations about commencement and student affairs • Performed reputation management by engaging and replying to many comments/concerns • Demonstrated ability to work successfully in a team environment in an educational setting
• Performed administrative office tasks on various projects for professional staff • Executed logistics for university events; student/family orientation, homecoming weekend • Directed calls, created and modified spreadsheets and documents, managed schedules and bookings • Promoted awareness on various university events to students/staff and family members • Helped with event planning, preparation, set up and take down of events
Principles of Public Relations Client Work Fall 2018 • Assisted Candera with real-world problems with public relations • Assigned as Account Executive to help lead the overall plan • Created a thorough and detailed public relations plan and campaign for Candera • Crafted promotional ideas, press releases, editorials, and tactics for client • Presented the campaign to class and client while answering questions
• Served food and beverages efficiently and in a courteous manner • Established effective employee relations while maintaining highest level of professionalism • Carried plates of food on serving trays to multiple guests for 12+ hours a day • Performed basic waitress tasks and breakdown of service • Maintained high standards of safety and cleanliness