Manish Shrivastava
About
Manish Shrivastava is from Gurgaon, Haryana, India. Manish is currently Vice President Marketing / Growth at Mobile Premier League (MPL). In Manish's previous role as a Vice President Marketing & Growth - Times Internet at Gaana, Manish worked in Delhi until Nov 2021. Prior to joining Gaana, Manish was a DIRECTOR MARKETING / AUDIENCE DEVELOMENT at Discovery Communications and held the position of DIRECTOR MARKETING / AUDIENCE DEVELOMENT at Gurgaon, India. Prior to that, Manish was a Chief Revenue Officer at YEPME Consumer Internet Private Label, based in Gurgaon, India from Oct 2015 to Oct 2016. Manish started working as AVP Marketing (ECommerce) at Snapdeal in New Delhi Area, India in Jul 2014. From Apr 2012 to Jun 2014, Manish was Group Product Manager - Bacardi Rums at Bacardi, based in Gurgaon, India. Prior to that, Manish was a Senior Brand Manager at Unilever India, based in Mumbai Area, India from May 2006 to Mar 2012. Manish started working as Management Intern - Summers at ITC Limited in Bangalore in Apr 2005.
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Manish Shrivastava's current jobs
Manish Shrivastava's past jobs
-Full stack Marketing and User Growth head for India's Largest Music Streaming OTT player. -Brand Marketing Strategy / Advertising communication / Offline Media Channel planning. -Online Marketing - ASO, SEM, PPC across Google Facebook affiliates. -User growth, Retention & Subscription growth via CRM solutions and internal ad platforms.
-Led Marketing Audience Development for Discovery India. India's Biggest Infotainment Channel. -Developed Multiple Campaigns & plans for a Bouquet of 7 Channels of Discovery India. -Worked across a multifunction team of content, Sales, Brand solutions & Communications team. -Developed the Product Proposition & Launch plans for the Mass Entertainment Channel JEET.
-Responsible for Revenue planning & growth across Web, WAP, App & Retail stores. -Lead user growth with Online Marketing across Google, Facebook & network affiliates. -Led multiple project on UI, UEx, Product recommendation to drive higher Revenue. -Built the Franchise Model of Branded Stores across Top 15 cities to drive Topline growth.
-Lead the Marketing function of one of India's Largest E Commerce platforms Snapdeal. -Developed the Marketing proposition along GTM / RTM for Snapdeal across Categories. -B2C consumer marketing Function; category marketing, Revenue planning across categories -B2B seller marketing, Created one of the biggest Seller Outreach Program, -Led the Consumer Research & consumer insights across the categories.
-Manage category P&L Bacardi rum & vodka category 200cr topline, 600cr consumer value. -New product development “Ready To Drink Category Bacardi+ & flavored Bacardi variants. -Brand Activation/ Media Planning / Experiential marketing Bacardi NH7 weekender.
Brand Management of Personal Care Brand - Clinic All Clear. Led the 3D relaunch - Implementing the RTM of the new mix in trade and Media. National Advertising & Promotion - including multi media campaigns and activation. Global Product / Brand Launch. Brand positioning and communication. Area Sales Manager Stint : Implemented the New GTM Model for a Unified One UNILVER distribution System in Rajasthan. Implemented the Zero Inventory Model - Across key cities. Led a Team of 25 officers and 60 Customers across and HPC and Food & Beverage Divisions.
-Optimizing the CFP (Convenience Focused Product) & GFP (Grocery Focused Product) operations. -Developed Route plans and optimized Delivery Plans for higher supply effciency.