Manuel Menchaca MBA

Email: mmenchaca@expac.com | Work Mobile (909) 736-4894 | Office: (909) 481-8800 Ext. 263 As the Sr. Marketing Manager for Wallner Expac, I lead a team to enhance and expand the outreach, branding, and positioning for our growing line of expanded metal Notable Responsibilities and Accomplishments: Editorial Content • I have supplied editorial content to industry publications, directly leading to new customers Website Revision and Optimization • I directed the complete redesign and optimization of the Wallner Expac website: www.EXPAC.com, completing it on time and on budget. Resulted in an organic growth rate of 55% YoY • Additional needed items included partnering with an outside agency and photographer, writing and refining the copy, and sourcing/editing supplemental graphics and pictures. The result- Wallner Expac portrayed as an industry leader • Recognizing a need for streamlined outbound communications, I implemented and manage Wallner Expac’s first email platform. With targeted messaging and design, I’ve achieved an organic growth rate of leads and contacts by approximately 15 percent Google Analytics • I implemented and manage Wallner Expac’s first ever use of Google Analytics to analyze the effectiveness and ROI of all campaigns and website traffic Trade Show Management As a major source of Wallner Expac's highly qualified leads, I am responsible for all facets of trade shows for effective presence, execution, and lead generation. My years of trade show management has resulted in a significant increase of qualified leads through effective pre- and post-show outreach Literature, Creative, and Advertising Supplementing the outreach, a complete suite of assets was needed so, I completely redesigned, rebranded, and implemented new forward-facing documents: • New sample booklet, corporate brochure, Info sheets • Trade show banners, signs, backdrop • New product sample sleeves • Implemented print advertising campaign including creative.