Mara Segal
About
Mara works in the following industries: "Internet", "Marketing & Advertising", "Consumer Electronics", and "Retail". Mara is currently Sr Manager of Product Management, Head of Product - Alexa Kitchen at Amazon. In Mara's previous role as a Principal Product Manager at Amazon, Mara worked in Sunnyvale, CA until Jul 2020. Prior to joining Amazon, Mara was a VP Product Insight at Essential and held the position of VP Product Insight. Prior to that, Mara was a Head of Product - Essential Home at Essential, based in Palo Alto, CA from Nov 2016 to Aug 2017. Mara started working as Team CEO / Director of Product at Samsung Electronics - Accelerator in San Francisco, CA in Nov 2013. From Apr 2013 to Nov 2013, Mara was Advisor / Transitional Consultant at AVT, Inc. Prior to that, Mara was a Founder, CEO at Utique, Inc., based in San Francisco Bay Area from Sep 2007 to Apr 2013. Mara started working as Founder at BlackBox Brands in Sep 2007.
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Mara Segal's current jobs
Leading a team of talented product managers who help customers get food to table daily.
Mara Segal's past jobs
Focusing on making Alexa more delightful for customers by adding new products and services. Worked on core Echo devices, new auxiliary devices and multi-platform software features.
Led product and design team that developed "StickiBoard" - an IoT "whiteboard" that was commercialized as a new Samsung flagship device, the Family Hub refrigerator. Family Hub received numerous CES 2015 awards, including a CES Innovation Award and Mashable’s Best of Technology and is sold globally today. StickiBoard was run as a startup in the Samsung Accelerator and acquired by Samsung Digital Appliances BU in 2016. Post-acquisition, continued to lead StickiBoard product team and to scale product globally within business unit. Conducted localization and optimization activities. Contributed to product roadmap and refined product based on user and market feedback. Primary job functions include: product management, UX/design management/creative vision, partner management, and product marketing. Previously developed several IoT (Internet of Things) innovations - from concept through commercialization, including mobile and beacon applications.
F/T transitioning Utique, Inc. to new owner, AVT, Inc. Transfer of intellectual property, operations, best practices, operating retail sites, technology management, and key relationships. Post-June advising AVT, Inc. on strategic growth initiatives, continuing development of Utique's assets/derivative works, and development of key multinational accounts.
Pioneered a new globally celebrated channel of retail and promotion, automated retail, through identifying key consumer insights, developing a vision, and managing creation and commercialization of patented technologies and breakthrough user experiences. > Founded company, successfully launched multiple generations of complex high-tech product (hardware and software) into nationwide high efficiency award-winning retail operation, including operations in some of the most highly sought-after real estate in the United States (JFK, ATL Airports, The Cosmopolitan Hotel in Las Vegas, Fred Segal in Los Angeles +) . > Raised $4M from top-tier venture capitalists and angels in Silicon Valley and New York (First Round Capital, Founder Collective, MHS Capital, Palomar Ventures). Raised debt financing from Silicon Valley Bank. > Forged partnerships with several multinationals including: NBC Universal, Procter and Gamble, Hilton Hotels, JetBlue Airways, Conde Nast Publications, L’Oreal, Estee Lauder Companies, Liz Claiborne Companies, and several others. > Awarded Best New Airport Retail Concept – 2011 for North America by ACI (airport governing body), featured as “Ones to Watch in Retail Report” by McKinsey & Company as leading example of Store 2.0, Gold Innovation Award in Store Design from NAMA, Best New Retail Concept – Cosmoprof, and featured in global publications including a feature in Oprah Magazine entitled “The Future of Retail is Here”. > Completed exclusive long-term licensing deal to facilitate growth (4/2013). The U*tique Shop brand and technology platform continue to scale with the new owner, AVT, Inc.
With a passion for entrepreneurship and emerging brands, Mara founded BlackBox to provide consumer insight, creative vision and brand management services to consumer goods brands and their investors, including top consumer-focused private equity firms.
Marketing Magazine's and Market Research Society's (MRS) Agency of the Year (2006), Flamingo is a consumer inspired research consultancy with a reputation for intelligent and incisive strategic thinking. Flamingo was acquired by Omnicom in 2007. Developed foundation in brand strategy and cutting-edge global qualitative research, including: ethnographic research, focus groups, semiotics, innovation workshops, market and trend studies. > Directed multi-country qualitative market research and brand strategy projects for Fortune 100 clients. > Generated proposals, won and led multiple global research and strategy projects for repeat clients: Unilever, Yahoo, Allied Domecq, and PepsiCo. > Practiced qualitative research skills including designing global studies, moderating hundreds of focus groups and ethnographies, and demystifying consumer behavior through careful analysis. > Generated consumer insights and provided strategic direction on brand positioning, packaging, messaging, product line, and other touch points.