Marcelo Cesario MBA
About
Marcelo Cesario MBA is from Toronto, Ontario, Canada. Marcelo is currently Manager, Field Marketing I Americas Field Marketing at OpenText, located in Waterloo, Ontario, Canada. In Marcelo's previous role as a Field Marketing Manager I Americas Field Marketing at OpenText, Marcelo worked in until Apr 2021. Prior to joining OpenText, Marcelo was a Senior Marketing Manager, Product Line Management at Dell and held the position of Senior Marketing Manager, Product Line Management. Prior to that, Marcelo was a National Marketing Manager at IBM Canada from Jan 2007 to Apr 2011. Marcelo started working as Product Marketing Manager at Vivo (Telefônica Brasil) in Jan 2000.
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Marcelo Cesario MBA's current jobs
Lead a team of Field Marketing Managers responsible for demand generation, social marketing, digital marketing, local events and data analysis as part of Americas Field Marketing team. Lead planning, development and execution of field marketing programs to generate demand and increase awareness, including the following marketing tactics: digital marketing (e-mail marketing / landing pages / search (SEO / PPC) / webinars / organic and paid social media) & events (Proprietary events & 3rd Party Trade-Shows / Conferences) and content syndication. Drive tight alignment with sales organization and OpenText global marketing centers to exceed marketing influenced sales pipeline and revenue targets.