Marcelo Medeiros
About
Marcelo Medeiros is from Miami, Florida, United States. Marcelo works in the following industries: "Internet", "Marketing & Advertising", "Banking", and "Management Consulting". Marcelo is currently Chief Executive Officer at TruStrategi, located in Miami, Florida, United States. In Marcelo's previous role as a Chief Executive Officer at Adsensor, Marcelo worked in United States, Brazil and Portugal until Jan 2020. Prior to joining Adsensor, Marcelo was a Chief Operating Officer at Webspectator Corporation and held the position of Chief Operating Officer at Miami/Fort Lauderdale Area. Prior to that, Marcelo was a CFO and Head Of Business Development at Coinsyde, based in San Francisco Bay Area from Aug 2016 to Dec 2017. Marcelo started working as Co-Founder and Chief Executive Officer at HOLA Networks in Coral Gables, FL in Feb 2010. From Jan 2017 to Oct 2017, Marcelo was International Business Development Consultant at Navegg, based in Weston FL – USA. Prior to that, Marcelo was a VP and General Manager Retail Stores at MACOM GROUP, based in Miami, FL from Mar 2004 to Jun 2014. Marcelo started working as Chief Revenue Officer Hola Networks at Hola Networks in Coral Gables, FL in Jul 2007.
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Marcelo Medeiros's current jobs
Marcelo Medeiros's past jobs
AdSensor (formerly WebSpectator, US) is an AdTech company providing the world’s first real-time viewability and exposure time metric analytics, ad server, and DSP to measure and trade viewability and the actual time of viewable ads, videos, and any multimedia element from a mobile & digital advertising live audience with offices in the US, Portugal, and Brazil.
WebSpectator Ad Exchange Network ranked the 5th largest U.S. Ad Network with a global network reach of 430 million unique visitors in 2014 is the world’s first and only MRC Accredited real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element.
Coinsyde is the First Bitcoin Social Network Wallet & Exchange. Coinsyde is a self-funded startup peer-to-peer digital currency social network bitcoin wallet and exchange developed to be a centralized, user-friendly global platform with a built-in Social Network. A fun, stylish and user-friendly platform where users can interact with friends and companies and make Bitcoin transactions such as buy, sell and trade Bitcoins to and from fiat currency, merchants can provide services and products to customers, and users can send and request payment among themselves besides several other financial services creating an attractive Bitcoin market place.
Hola Networks is a U.S. Hispanic ad network of premium Hispanic portals and websites. Hola has reached over 17.6MM monthly Hispanic Unique Visitors ranked #2 position as top Leading U.S. Hispanic Ad Network reported by Advertising Age.
Navegg is the leading data firm (DMP) provider in Latin America with exclusive data on more than 400 million internet users and over 47 million U.S. Hispanics. Navegg’s platform provides the most sophisticated data intelligence tools to understand the perfect audience and increase engagement and ROI improving the efficiency of marketing campaigns. The system collect and organize the data from any sources, including first-party and third-party data from online, offline, mobile and CRM; build audiences that passes through to your Ad Server, DSP, AD Exchange, Ad Network, Publisher and/ or SSP; and measure with accuracy which campaigns and content performed the best across segments and channels. Some of Navegg’s rich features include deep Analytics, Anti-Fraud Campaigns, Programmatic Advertising, Buyer Personas, Customization of campaigns, websites and e-commerce offers.
Led all aspects of retail stores expansion strategy and business planning, managed and directed the retail operations across the company in the areas of, marketing, visual merchandising, supply chain operations, e-Commerce and technology on the basis of profit and ROI, and oversee Retail Field Operations.
Responsible for overseeing international media representation and implementing all marketing programs including, TV, radio, newspaper, magazines, direct mail, email, trade shows, online advertising, and product packaging. • Won new accounts in 1 year such as Panasonic, AT&T, Hewlett-Packard, Polygram Latino, US Robotics. • Achieved overall sales win percentage of 60% in 1999. • Generated revenue increase of 27% in 2000. • Negotiated exclusive international sales representation agreements of 30+ media companies from Brazil including, the top largest newspapers Folha de São Paulo and O Estado de São Paulo. • Managed all vendor relationships and negotiated contracts and pricing. • Developed strategic sales and marketing plans to increase sales and enhance client’s budgets. • Received client recognition for a successful national marketing campaign in Brazil for a new product that surpassed $100 million in sales in its first year.