Marcelo Romero

Implement different organizational software such as Asana and ADP. Oversee day-to-day production activities in installations, production and distribution. Manage procurement, inventory and warehouse operations. Achieved team goals through formalized training plans, coaching and performance management. Lead change and transformation across business areas to deliver benefits and align company resources to increase employee retention and satisfaction. Monitor office workflow and administrative processes to keep operations running smoothly from estimating, billing, selling and collections. Monitor budgets for marketing events, cash flow, and distribution of materials sold. Direct strategic workforce planning, performance management, and benefits administration. Direct product flow and informed management of delays and challenges, as well as suggested resolutions. Manage purchasing, sales, marketing and customer account operations efficiently by taking corrective action where needed. Interview and hired strong candidates for team openings, using newspapers, job boards and social media to find applicants.

Worked with the sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas by acquiring large contractors and distributors. Increased online presence and lead generation by collaborating with marketing and brand development managers. Trained and supervised the sales team to ensure the highest level of lead acquisition and conversion. Implemented strategies to find and grow the business through partnerships with insurance carriers and other restoration companies. Negotiated deals with vendors and suppliers to secure long term contracts and drive business expansion and growth. Represented companies and promoted products at conferences and trade association meetings.

Designed and carried out market research to detect and attract new customers. Followed up on leads with friendly, knowledgeable support to turn interested parties into paying customers. Collaborated with the business team to coordinate sales and marketing plans. Planned and implemented advertising campaigns.

• Identify appropriate marketing channels and target customers for campaigns • Strengthen outreach by coordinating events to maximize marketing initiatives • Reduce marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocols • Schedule sales appointments to discuss services and close qualified leads • Reach out to prospective customers using effective social media, research skills and networking events • Evaluate consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns • Call potential customers from marketing lists and referral programs to engage and discuss personal needs • Handle claims consistent with client and corporate policies, procedures, best practices and regulations • Forge and nurture long lasting relationships with customers to cultivate loyalty, boosting customer satisfaction • Recommend new services to clients and maintain solutions-oriented problem-solving for long-term client relationships • Met or exceeded sales goals for insurance claims accounts by bringing in over 1,000 new accounts • Track and report on marketing campaign responses • Collect and track evidence in support of legal processes • Identify insurance coverage limitations with thorough examinations of claims documentation and related records • Collaborate with the Director of Marketing to resolve consistency problems, improve operations and provide exceptional customer service