Maria Antonietta Enriquez

Merged with Sister company, Fun Stampers Journey in November 2018. Spellbinders is a recognized International leader in the Crafts Industry, selling premium branded prducts to Big Box, Specialty Craft Stores, Independent Distributors, and direct to consumers in the U.S. and internationally. • Responsible for all aspects of product life cycle from concept to launch. Emphasis on timelines, costs and packaging.

• Responsible for all aspects of product life cycle from concept to launch. Emphasis on quality control, testing, prototyping, timelines, cost and packaging. Handled all internationally sourced products. Responsible for launching over 300 new products each year across 4-5 catalogs. • Traveled internationally for R&D, sourcing, and securing vendor/ factory relationships. • Responsible for managing work between different departments to deliver several catalog launches annually. Maintained database and worked closely with studio team and creative director to complete layout, photography needs, proofing and printing of publications. • Lead of retail portion of traveling events across the country. Managed team of personnel, setup of temporary retail space and all aspects of operation. • Demonstrated new product lines on live streaming platforms and live on stage at travelling events.

• Provided executive-level administrative support to the Chief Executive Officer. • Performed a variety of administrative tasks, including managing calendars, composing and transcribing correspondence, and securing executive travel reservations. • Coordinated all aspects of onsite and offsite client and executive meetings, including scheduling, reservations, catering, and communications. • Created documents, spreadsheets, and presentations. • Coordinated the preparation, communication, and review of confidential and time-sensitive materials. • Developed and implemented innovative and progressive process improvements. • Met regularly with department heads to assign projects and tasks, manage project workflow, and implement new company processes. • Performed all human resources duties for the company; hired, interviewed, and disciplined staff as necessary. • Helped oversee the daily workflow of multiple departments, including: Customer Service, Production, Shipping and Warehouse, Design, Textile, and Technical Departments. • Worked with the CEO to complete a full cost analysis of products and operational costs used in the forecasting process. Key Accomplishments • Suggested and implemented a new company-wide project management software system that helped keep departments on task and accountable. Trained the entire staff, including the CEO and CFO, and maintained the project database daily. • Met daily with the CEO to discuss business strategy and customer acquisition; helped the company to grow to 300 field consultants within a year of launching. • Worked with the Creative Director to increase the use of social media marketing campaigns, increasing the field from 200 to 300 in approximately 3 months. • Implemented an inventory and production quota system within the production/warehouse workflow, increasing production speed by 30-40%, while also reducing waste.

• Provided administrative support to the CEO and CFO of the company. • Coordinated all aspects of onsite and offsite client and executive meetings, luncheons, and company events, including scheduling, reservations, catering, and communications. • Performed a variety of administrative tasks, including managing executive calendars, composing correspondence, and maintaining and creating documents, files, charts, presentations, and more. • Prepared shipments, ordered all office equipment and supplies, and confirmed invoices to be paid. • Maintained communication with all vendors and office service providers, submitting orders and service requests and following up for completion and correct invoicing. • Met weekly with the CEO and CFO to provide updates on employee workflow; held weekly business calls. • Supervised complex projects for all departments. • Managed product uploads on the company website and set up online sales and coupon codes. Key Accomplishments • Successfully managed and coordinated the 10-month-long integration of the company’s financial software; trained all employees on the system. • Coordinated the company’s transition to manufacturing 90% of products in-house, rather than through an outside vendor.

• Worked with the CEO to create the company’s mission statement and business plan. • Researched, designed, and proofread the Start-Up Kit distributed to the design consultants, in addition to other company documents and marketing materials. • Worked closely with the CFO to select items for the product line, as well as colors, fonts, and patterns for those products. • Utilized Adobe Illustrator and Photoshop to create product templates and patterns.

• Expanded the company’s advertising client base and coordinated with clients to discuss any advertising requests or issues. • Created and completed all graphic design work related to advertisements for the company’s publications, as well as proofread and copy edited all publications.

• Assisted the CEO with business strategy and customer acquisition, and handled all business operations. • Managed the retail side of the business, including implementing new processes to improve workflow. • Scheduled all in-house and freelance designer shifts. • Completed graphic design work for advertisements, catalogs, and business cards, and prepped files for pre-press.