Maria D

I grew up in a household where we faced emotional challenges. It took years before we openly spoke of our struggles. As a founder, it is easier to help solve other people's problems when they match your own. uMore was born from the idea that individuals have a vested interest in taking care of their mental health. Users can choose to track on their own, or they can add trusted people to their safe-circle, such as a friend, relative or even their doctor. If a user's score is low, their safe-circle is notified. The safe circle helps fill in the healthcare gaps (when individuals cannot get access to care or when doctors don't have enough time). In addition to screening, tracking, and group monitoring, users also get bite-sized content and suggested applications that specifically help them cope with their condition. We've won a few awards including first place at TechStars Startup Weekend UK COVID Edition. You can download our app, here: https://play.google.com/store/search?q=umore

Careem is the leading technology platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include payments, delivery and mass transportation 🌎. As a Head of Customer Growth at Careem, I play a role part manager, part product owner, and part scientist. Together with an experienced growth team, we generate and experiment ideas and scale successful strategies to unlock growth throughout the full user funnel. Key Responsibilities • Build growth strategies throughout the user funnel: Acquisition, Activation, Retention, Engagement, Resurrection and execute these strategies to unlock growth. • Identify the opportunities on the product funnel and work together with product and engineering teams to experiment and implement changes to tackle more growth. • Work closely with the digital marketing team to guide on targeting and new strategies. • Play a key role in budgets & targets planning process. • Define and adjust metrics to track performance for growth • Work closely with markets, product and engineering, marketing, partnerships functions to focus on and improve customer experience. • Own the critical KPI metrics in the customer funnel: Acquisition numbers, Activation Rate, Retention Rate. • Manage and optimise campaign budgets over different channels to bring dynamic growth. • Consistent ideation and experimentation to achieve exponential growth for the markets. • Inspire, mentor and lead growth team to deliver fast-paced growth.

Worked on all portfolio companies but with a specific interest in AI-based Skin Diagnostics. Responsibilities: • Drive high-volume search growth initiatives for the products in the portfolio. • Defined and implement Digital, Web and SEO keyword strategies and collaborate with copywriters and communication team to produce the content to support them. • Curate performance-oriented content (including copy, imagery, videos) to increase conversion. • Execute and conduct tests, data analysis or research to develop insights that reveal growth opportunities. • Manage campaign expenses and make budget recommendations. • Collaborated with product managers and developers to improve conversion and behaviour within the products, apps and services.

Valiat Technologies - Powered by Ethereum smart contracts Valiat was a layered application running on the Ethereum blockchain, using of smart contracts to enables secure derivatives trading. Valiat was built on bidirectional payment channels allowing clients to trade off-chain with the assurance of on-chain enforceability. The project looked to make advancements on account clearance, escrow capabilities and low-cost trading. The technology was complementary to Ether.

At TwentyThree I work as part of a dynamic and passionate team of about 30 people that all share the ambition to create outstanding video marketing products. At the heart of our work is a strong dedication of making best in class video marketing products. https://video.twentythree.net/learn-how-we-are-using-twentythree-for-our Responsibilities  • Managing the acquisition stack (SEM, SEO and all digital touchpoints)  • Working across both engineering and non-engineering teams to get things done  • Working across the web analytics analysis stack, ensuring interpret results and present them to management without bias

As part of Nordic/Benelux/Baltic Brand (NBB) team I developed and implemented strong marketing plans and toolboxes. Our objective was to build the LEGO brand values and to provide children with high quality and creative play experiences. Responsibilities: • Setting the direction for Digital Marketing for Boys and Preschool in NBB • Developed the strategy for best use of content across digital channels, such as LEGO.com, YouTube, Facebook • Working at the forefront of Digital Marketing and taking opportunities into relevant opportunities for the business

Digital Communications Business Analyst at Saxo Bank July 2013 - January 2014 SEO, Social Media and Community Manager at Saxo Bank June 2012 - July 2013 Client Lifetime Value Business Project at Saxo Bank March 2012 - June 2012