Maria Salvato

Cutting Edge Laser Technologies is focused on providing non-pharmacological and non-invasive solutions for pain management, wound healing, post-surgical recovery and tissue regeneration. With almost 20 years of experience, Cutting Edge is a leader in designing and selling products that address the unique challenges associated with each market we serve. We are a leader in every market in which we compete. We have achieved our leadership position by providing best-in-class laser technology, world-class support and an unparalleled marketing and integration program. Our goal is simple; ensure our customers experience a positive financial return on their equipment investment while helping patients get back to normal activities. Our opportunity to help is huge. It’s important to note that 80% of the 317 million Americans will experience back pain in their life. Sports medicine injuries result in more than 97 million physician visits per year, including over 18 million patients reporting musculoskeletal symptoms in the knee. Chronic wounds affect 6.5 million patients in the United States alone. As of 2009, an excess of $25 billion was spent annually on the treatment of chronic wounds. The number of patients eligible for the treatment of joint and soft tissue pain is 62 million. By focusing on and ensuring the success of our customers, we have been able to thrive since inception through a niche and unique offering to each of our defined target markets. We ensure our Doctors improve their patient’s quality of life while we focus on improving their bottom line. It’s as simple as helping them practice better medicine, which always equals better business.

Planned and successfully implemented Continuing Education programs for Veterinary personnel utilizing Speakers in the market. Created continuing education seminars to generate potential sales and market company. Networked in the industry, banking, insurance and other medical associations to create awareness and referral system for both the company and clients Develop new customer contacts, conduct strategic calls, collaborate with vendors to manage account planning, generate leads, participate in business planning, and coordinate and deliver proposals Develop a rich and healthy sales pipeline, and convert pipeline into recognized revenue Marketing of all equipment through associations, promotional materials and trade show attendance . Identify and develop strategies to support revenue and sales growth Manage budgets, P&L activity Billing , Collection and Cash Management

Grew overall revenue from $12M to more than $50M and export revenue from zero to more than $3M annually from launch. Conceived and managed a number of industry-first initiatives. Face and voice" of the company at national and international professional events and meetings with key customers, suppliers and major accounts. Generated new accounts by implementing effective networking and content marketing strategies. Improved customer acquisition rates by targeted discussions on market segmentation and pricing strategies. Managed budget forecasting, goal setting and performance reporting for all vendor accounts and sales force. Identified strategic partnerships and gathered market information to gain a competitive advantage. Delivered performance updates, quarterly business reviews . Contacted new and existing customers to discuss how specific products could meet their needs. Identified, coordinated and participated in client relationship-building activities and meetings. Cultivated relationships with key players in various industries to create ongoing and mutually beneficial referral system. Coordinated and managed Corporate proposal processes from initiation to implementation. Developed and integrated market plans to efficiently position the company brand within targeted markets. Attended all trade shows and designed marketing programs to drive customers to the exhibits. Manage all regionally related customer acquisition and equipment sales activities. Develop and implement detailed annual sales plans incorporating competitive intelligence and account profitability. Directed outside sales / inside sales to promote to achieve vendor and company goals. Strategic Consulting, including business plan & sales strategy development.