Mariam Kebuladze

• Formulated and executed strategic business plans to enhance revenue growth and elevate annual sales figures. • Spearheaded a team of toy category professionals, instilling a culture of high performance and accountability. • Conducted comprehensive market trend analysis and monitored competitor activities to pinpoint opportunities for business expansion and performance enhancement. • Managed supplier relationships to improve customer satisfaction and loyalty. • Orchestrated cross-departmental collaboration with marketing, operations, and finance teams to ensure cohesive commercial strategy implementation. • Directed the development and introduction of toy products specifically for the Georgian market, overseeing all aspects from initial concept to market launch. • Oversaw the procurement process for a portfolio of over 90 product brands, ensuring optimal inventory levels across a network of more than 100 retail stores.

• Formulated and executed strategic business plans to enhance revenue growth and elevate annual sales figures. • Spearheaded a team of toy category professionals, instilling a culture of high performance and accountability. • Conducted comprehensive market trend analysis and monitored competitor activities to pinpoint opportunities for business expansion and performance enhancement. • Managed supplier relationships to improve customer satisfaction and loyalty. • Orchestrated cross-departmental collaboration with marketing, operations, and finance teams to ensure cohesive commercial strategy implementation. • Directed the development and introduction of toy products specifically for the Georgian market, overseeing all aspects from initial concept to market launch. • Oversaw the procurement process for a portfolio of over 90 product brands, ensuring optimal inventory levels across a network of more than 100 retail stores.

• Developed and executed sourcing and purchasing strategies to optimize supply chain operations. • Managed procurement budget, ensuring cost-effective purchasing decisions aligned with financial objectives. • Collaborated with international and local suppliers, manufacturers, and internal departments to streamline procurement processes. • Oversaw the entire procurement cycle, including order placement, payment processing, and documentation, as well as organizing shipments. • Created a comprehensive Product Matrix to enhance product categorization and management. • Monitored and analyzed key performance indicators (KPIs) to assess procurement efficiency and identify areas for improvement. • Implemented monthly promotional strategies, contributing to the achievement of sales targets. • Analyzed market data and consumer insights to identify trends and inform category strategy. • Represented the company at industry events and trade shows, promoting products and strengthening brand presence. • Ensured compliance with all relevant laws, rules, and regulations governing category management. • Conducted product price planning to maintain competitive pricing and profitability. • Managed inventory levels to prevent stockouts or excess, optimizing inventory turnover. • Led project management initiatives for the development of new products, from concept to market launch. • Supported business development tactics, including marketing and sales strategies for category products. • Provided product training to staff, enhancing their knowledge and sales capabilities.

• Developed and executed sourcing and purchasing strategies to optimize supply chain operations. • Managed procurement budget, ensuring cost-effective purchasing decisions aligned with financial objectives. • Collaborated with international and local suppliers, manufacturers, and internal departments to streamline procurement processes. • Oversaw the entire procurement cycle, including order placement, payment processing, and documentation, as well as organizing shipments. • Created a comprehensive Product Matrix to enhance product categorization and management. • Monitored and analyzed key performance indicators (KPIs) to assess procurement efficiency and identify areas for improvement. • Implemented monthly promotional strategies, contributing to the achievement of sales targets. • Analyzed market data and consumer insights to identify trends and inform category strategy. • Represented the company at industry events and trade shows, promoting products and strengthening brand presence. • Ensured compliance with all relevant laws, rules, and regulations governing category management. • Conducted product price planning to maintain competitive pricing and profitability. • Managed inventory levels to prevent stockouts or excess, optimizing inventory turnover. • Led project management initiatives for the development of new products, from concept to market launch. • Supported business development tactics, including marketing and sales strategies for category products. • Provided product training to staff, enhancing their knowledge and sales capabilities.

• Developed and executed marketing strategies aligned with company objectives, ensuring brand consistency and market growth. • Led the creation and distribution of marketing materials,coordinating with creative teams to maintain brand voice across all platforms. • Orchestrated promotional campaigns from planning to implementation, enhancing brand visibility and engagement. • Managed lead generation initiatives, optimizing campaigns for improved conversion rates and customer acquisition. • Oversaw social media management, curating content and engaging with audiences to foster community and brand loyalty. • Handled procurement processes, negotiating with vendors to secure quality resources while maintaining budget efficiency.