Mario Laubi

▸ Marketing - Responsibility over the complete marketing budgets (online & offline) - Further development of own brands and optimal positioning on the market ▸ Customer Service ▸ Omnichannel - Linking of sales channel management for all online and offline touchpoints; development and mapping of a sustainable and ongoing customer journey ▸ Brand communication

Freelancer, consulting mandates (a.o. 1a-energy.ch) & active further education time (viral marketing, content strategy, SEA, UX, project management and leadership).

As Head of Marketing & Communications, I was responsible for adapting the Franz Carl Weber brand and all communication tools (classic, digital and online store) to a newly defined strategic positioning. My team and I generated a 360-degree perspective (big picture) with the customer's needs at the center. Thereby I created a clear direction and value proposition that was 100% lived and understood by everyone, which had an extremely positive impact on performance. In addition, I was able to drive numerous aspects of the digital transformation within the company. Overall responsibility for the online and offline marketing strategy across all customer touchpoints. Conception and implementation of all measures for corporate communications, brand management, online store, CRM, direct marketing and responsible for in-store communication in 18 stores in German and French-speaking Switzerland. ▸ Idea development and organization of target group-oriented events and promotions in the stores: Contests, play afternoons, workshops, brand promotions, swap meets, live demos of toys ▸ Addressing and generating new customers, including through influencer marketing, content marketing, newsletters, social media, PR ▸ Repositioning and redesign of the Christmas catalogs into a high-quality storytelling. with up to 600k copies and new distribution strategy for more visibility at lower costs (-20 %) ▸ Redesign of e-mail campaigns from classic product newsletter to content marketing with storytelling incl. content tailored to positioning (approx. 50 mailings in DE and FR per year; approx. 120k recipients) ▸ Development and setup of all communication channels such as PR, in-store communication, pers. Mailings, in design and text ▸ Team leadership and team development incl. recruitments ▸ Creation of texts and content for media releases, newsletters, publications

Consultant and project manager for successful solutions in the field of action triggering communication primarily with personalized landing pages and direct marketing for existing and new customers. Developments of automations with added value for the whole agency and direct profit for customer projects. ▸ Agile project management of 3-6 front- and backend developers (in-house and nearshore), graphic designers, copywriters and project staff. ▸ Project management and control with budget responsibility from client briefing to go-live and operation. ▸ Know-how carrier in the area of Google products (SEA, Analytics, Youtube, Display Network)

▸ Foundation and development of a startup ▸ Development of online stores for associations in the higher education sector ▸ Negotiations with suppliers in the field of laptops ▸ Full-service provider for partner associations from marketing to and including fulfillment

The main task as Head of Online Communication and E-Marketing was the support of all online channels including the coordination of corresponding marketing measures, as well as the rebranding of the landing pages and newsletters of the brands Bluedog, Feldpausch, PKZ and thelook.com to PKZ.CH. ▸ Management of 7 employees in the areas of e-marketing, content, social media, translation and graphics, incl. assignment planning and recruitment. ▸ Responsible for the efficient management of SEA (focus on Google AdWords), SEO, landing pages, affiliate, retargeting, display, social media as well as performance marketing. ▸ Responsible for the error-free dispatch of over 12 million newsletters per year with OpenRate of 20-30% and a resulting turnover of 4 million CHF ▸ Swiss E-Commerce Champion 2014

Overall responsibility for marketing, communications and fundraising. Reporting to the Managing Director and the Board of Directors, management of community service workers and project staff. ▸ Overall responsibility for the areas of marketing, communication and fundraising. ▸ Reporting to the managing director and the board of directors of the association, management of community service workers and project staff. ▸ Media spokesperson of Cevi Switzerland and responsible for an active PR

▸ Management, membership and event management for Switzerland's largest business school alumni association with around 3,000 members. ▸ Reporting to the association's board and AGM ▸ Further development of the CRM as well as the web presence with member services ▸ Development and editing of newsletters and publications