Mario Santomartino

Scouting suppliers in Europe and the Far East (China, Indonesia, Malaysia, Vietnam) for all types of products dealt with in e-commerce (furniture, garden, housewares, decoration, pets). Selection and development of products for the American and European markets. Management of the entire purchasing process, from selection and development to export procedures.

Impiegato presso Andrea Bizzotto SpA, azienda di import, distribuzione e ingrosso d’arredamento per casa e giardino, in qualità di Buyer per le categorie merceologiche Home Office, piccolo mobile, mobili giardino. Attività svolte: analisi del mercato sia lato fornitore che cliente finale, scouting nuovi fornitori nelle fiere Shanghai (CIFF e Pudong), rinnovo assortimento esistente e studio nuove categorie merceologiche (zona notte, armadiature e letti).

Senior Product Manager and Buyer for the Mattresses & Bedsteads, Bedrooms, Home Office, Small furniture. Management of 2 resources. BUYING PROCESS: Management and development of the supplier base, through local and international scouting activities (in Europe and the Far East), searching for the best conditions for product / price / service / reliability; Supplier negotiation management for both products and contracts; Analysis and reports with evaluation of KPIs and performances. PRODUCT MANAGEMENT: Complete management of the categories of competence and product life cycle; Market analysis for competition benchmarks; Study, scouting and launching new products; Definition of the logistic circuit for each new product (prompt delivery, on order, cross docking) and stock management; Definition of pricing, merchandising, promotions, e-commerce and exhibition spaces in stores. Daily comparison with our stores to exchange ideas, solve problems, sell analysis, stock management, product consulting, promotional animation of the store; physical visits of all stores at least twice a year. Evaluated on the turnover, margin and stock performance of the categories of competence. MOST IMPORTANT RESULTS OBTAINED: Complete revision of the Bedroom range, with the introduction of high-end models, modular programs and differentiation from competitors with a "European" part of the offer. Creation of a "shop in shop" dedicated to mattresses in stores, moving from a generalist to a specialist positioning, increasing turnover by 140% in 8 years. Introduction of the Magniflex mattress brands, Simmons (the only reality in the GDO), Dormir and the MDD Nightitude and Nightitude Premium: all exclusive products, designed and created starting from my brief. Design, creation and development of the MDD mattress brand "Nightitude Natura". Insertion of new product categories such as entrance furniture, deco complements, walk-in closets, topper, racer / gaming office chairs.

Task force for the creation and implementation of the e-commerce website www.conforama.it. Creation of the data base in collaboration with external service, creation of site layout and sales pages in collaboration with external agency, definition of assortments (Mobile, Deco and High Tech) and site population.

Marketing Manager furniture (core business). Within the company mission to re-position Conforama in the furnishing market, complete revision of the range of offerings in terms of positioning, price and marginality strategy, communication and merchandising.

Transferred to Avon Cosmetics S.A. (Alcalà de Henares- Madrid - Spain), an American multinational world leader in cosmetics direct sales. Function covered - Campaign Planner for Italy within the International Marketing office of the European cluster. Main responsibilities - Responsible for the products within the sales catalog: offer flow, arrangement of sales, pricing, merchandising and sales estimation categories. Interface with local marketing (Italy) for all promotions and incentives in the country. Responsible for reaching the sales target and the profit margin of the sales campaign.

Employed at Avon Cosmetics S.p.A. (Olgiate Comasco - Como) as Campaign Support Specialist at the "International Marketing" office (single marketing department for the European cluster: Italy, France and Germany)

Marketing consultant at Studio Lorenzetti - B.L. Consulting in Milan (specialized in insurance-banking marketing consultancy), where I participated in the following projects: - Study of the savings market and hypothesis of a new form of savings in large-scale distribution. - Consultancy at Unicredit Banca - Quality Project: Analysis of the qualitative evolution of the Audi brand and application of the key winner points to different companies to achieve the goal of Total Quality. - Creation of a new insurance store concept, based in Treviso: insurance no longer sold in the agency, but in a real shop. Development of internal and external communication (indoor: brochures, leaflets, posters, gadgets; outdoor: press campaign, posters), product studies (review of existing products and creation of new products: investment and savings, social security, protection, accidents, illness, car / motorcycle) and competition analysis for Lloyd Adriatico

Commercial employee at Cebal S.p.a. in Milan, a French company that produces plastic and aluminum containers.

6 months internship as Sales Support Assitant at SHS GROUP (Ellesmere Port - Chester - UK). Sales manager for customer service in the southern Mediterranean area: Italy, France, Spain, Portugal, Germany, North Africa, Libya