Marissa Pelayo

• Responsible for overarching campaign orchestration for North America: Campaigns in market and lead lifecycle. • Accountable for quarterly marketing plans, lead management flow, and reporting to track campaign effectiveness and generation of pipeline. • Manage internal digital and marketing operations team, including telemarketing and marketing execution budget and resources for North America. • Pilot new marketing technologies such as 6Sense, Bombora, and Folloze to optimize campaign experience and audience intelligence. • Collaborate across marketing functions on campaign design and execution.

• Developed account-based marketing framework to target global enterprise accounts in North America. • Worked closely with the sales organization to identify target audiences and define messaging at account level. • Customize and create unique campaign experiences for global enterprise accounts. • Enable sales managers with account intelligence from digital tools like 6Sense, Bombora, and LinkedIn Sales Navigator.

Leading demand generation programs to drive pipeline for North America. • Regional execution lead for campaign and process integration when acquired by HP, now HPE. • Collaborated across the larger HPE marketing and sales organization to drive the Aruba networking business especially for market segments of SMB and K-12 education. • Built and created webinar lead program as a competitive response to new Commercial segment. • Managed campaign team focused on driving awareness and lead acquisition through digital and telemarketing/call blitzes. • Partner with field events team to support high-touch sales engagements – database profiling and nurturing leads resulting from events.

• Managed and executed integrated campaign strategy using a multi-channel approach through newsletters, targeted direct mail, email and telemarketing activities. • Developed messaging and offers for lead nurturing campaigns in order to deliver marketing influenced sales opportunities. • Implemented and managed lead qualification process and team

• Implemented new partner portal built on salesforce.com working with a cross-functional team. • Revamped channel communications programs to deliver consistent and relevant content to partners while increasing perceived value among internal stakeholders with measurable results of increased readership and webinar participation and contribution from key departments. • Manage channel enablement programs including marketing automation (SharedVue), online storefront, email campaigns. • Worked with channel account managers and the partner community, design and execute integrated marketing campaigns and track and analyze campaign effectiveness and ROI. • Developed strategies, programs, campaigns and key channel messaging to drive greater adoption among target partner prospects.

• Create awareness and demand generation campaigns to the end user and through the channel reseller. • Develop and provide guidance on Small Business branding style and identity among internal stakeholders, agencies and partners. • Manage and develop contractor resources. • Planning and execution of product launches across product and solutions marketing teams. • Developed processes for product launches, retail packaging and photography for small business marketing communications.

Develop, manage and implement marketing programs including demand generation to drive sales opportunities and market awareness, channel infrastructure and marketing activities to support growing partner reseller base and support strategic technology partnerships for innovative mesh technology company in municipal wireless and fixed broadband access markets.

Develop and manage marketing and channel infrastructure and activities to support growing partner reseller base from ground up for leading enterprise wireless mesh networking company.