Marissa Window
About
Marissa works in the following industries: "Internet", "Higher Education", and "Retail". Marissa is currently Sr. Manager, Global Content Marketing @TwitterBusiness at Twitter. In Marissa's previous role as a Manager, Global Content Marketing @TwitterBusiness at Twitter, Marissa worked in until Oct 2021. Prior to joining Twitter, Marissa was a Marketing Manager II, Self-Serve Ads at Twitter and held the position of Marketing Manager II, Self-Serve Ads at San Francisco Bay Area. Prior to that, Marissa was a Marketing Manager I, SMB at Twitter, based in San Francisco Bay Area from Apr 2015 to Apr 2017. Marissa started working as Director of Marketing & Strategic Partnerships at Pact, Inc in San Francisco Bay Area in Jan 2014. From Nov 2011 to Dec 2013, Marissa was Marketing & Social Media Lead at Pact, Inc, based in San Francisco Bay Area. Prior to that, Marissa was a Content Production Assistant for Online Design & Communications at Simmons College, based in Greater Boston Area from Sep 2011 to Dec 2012. Marissa started working as Marketing Research Fellow at Eileen Fisher in Greater New York City Area in May 2012.
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Marissa Window's current jobs
Marissa Window's past jobs
I was on the founding team of the fitness app Pact (formerly GymPact) with 1M+ downloads. Through strategic marketing I have: • Hired and managed a marketing team – under management all quarterly marketing metrics were exceeded • Performed extensive marketing research to identify emerging trends, consumer behavior, and emerging opportunities • Made marketing a revenue stream by creating sponsored blog posts, emails, and an online brand merchandise store • Developed brand’s email communications strategy – averaging a 40% unique open rate and 15% CTR • Developed customized retention campaigns, emails, & push notifications– increasing existing active users by 50% • Managed all brand Public Relations – resulting in features on TechCrunch, Good Morning America, Cosmo, etc. • Developed a large scale events series for users & influencers– increasing total active users by 300% in targeted cities
• Managed all brand marketing from pre-launch forward, setting the foundation and strategy for growth – resulting in 1M+ downloads and 600,000+ users • Built a digital brand community by creating and managing all brand social media and communication platforms – averaging 8,000- 10,000 + followers on each platform • Managed all brand blog posts, editorial cal, and marketing campaigns • Created cross platform campaigns which increased users social engagement by 300%+ on average • Managed a total rebrand from GymPact to Pact - which resulted in a 300,000+ user increase
• Created digital brand content for the College with a focus on SEO, newsletter content, and editorial content. • Examined and analyzed marketing trends in both the Education space and various other industries to establish editorial themes, content series, and guidance for the College's future digital marketing plans.
As an MBA Fellow I focused on strategic marketing for brand recruiting. I performed comprehensive market research on competitors, target demographics, and the current user base to develop a digital marketing and execution strategy. • Worked with the Vice President of Production – performing extensive research & analyzed marketing trends in the fashion industry. Rotated throughout every team at EF in order to establish a marketing communications strategy to appeal to younger brand demographics. • Created a digital marketing plan, mockups, & timeline for the company that was later implemented.