Mark Becker

I have extensive experience as a sales executive addressing a wide range of challenges in these areas. My current responsibilities include: • Training colleagues in all areas of responsibilities in an effort to obtain sales objectives. • Maintaining and expanding relationships with strategically important accounts -- both large and small, • Presenting the entire range of company products and services to assigned accounts, while leading the customer account planning cycle and ensuring assigned customers’ needs and expectations are met. • Establishing productive, professional relationships with key personnel in assigned customer accounts. • Managing the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and customers’ expectations. • Meeting and exceeding assigned targets for profitable sales volume and strategic objectives in assigned accounts • Proactively leading a joint company-strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones for various timeframes. • Proactively assessing, clarifying, and validating customer needs on an ongoing basis. • Leading solution development efforts that best address account needs, while coordinating the involvement of all necessary company personnel. • Achieving assigned sales quota in designated strategic accounts and meeting or exceeding expectations for profitability. • Creating strategic account plans that achieve strategic account objectives. • Maintaining extremely high account satisfaction ratings.

I have extensive experience as a sales executive addressing a wide range of challenges in these areas. My current responsibilities include: • Maintaining and expanding relationships with strategically important accounts -- both large and small, • Presenting the entire range of company products and services to assigned accounts, while leading the customer account planning cycle and ensuring assigned customers’ needs and expectations are met. • Establishing productive, professional relationships with key personnel in assigned customer accounts. • Managing the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and customers’ expectations. • Meeting and exceeding assigned targets for profitable sales volume and strategic objectives in assigned accounts • Proactively leading a joint company-strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones for various timeframes. • Proactively assessing, clarifying, and validating customer needs on an ongoing basis. • Leading solution development efforts that best address account needs, while coordinating the involvement of all necessary company personnel. • Achieving assigned sales quota in designated strategic accounts and meeting or exceeding expectations for profitability. • Creating strategic account plans that achieve strategic account objectives. • Maintaining extremely high account satisfaction ratings.

I have extensive experience as a marketing/public relations/communications/sales executive addressing a wide range of challenges in these areas. My accomplishments are many, including: • Hosting my own radio show with Al Forman (former owner of Tunies) for over 9 years on AM WLVJ 1040 broadcast to Miami and surrounding areas. • Creating integrated marketing plans presented to raw materials suppliers such as Bioenergy (ribose), Chr Hansen (probiotics) and BioMinerals (silicon). • Supporting a team of 26 account executives nationwide. • Developing and implementing nationwide co-op programs with retailers (at store level) and suppliers that have significantly impacted sales. • Overseeing consumer events such as events related to the Crohn's and Colitis Foundation and Los Angeles Triathlon (I was also a participant), among others. • Overseeing participation in major trade shows that included interaction with media, new product launches and booth events including an event hosting 2-time Olympic speedskating champion Katherine Reutter at the industry's largest trade show (Expo West). • Overseeing events such as International Probiotics Association and International CoQ10 Association events. • Securing hundreds of media impressions with a wide range of press releases and media pitches in both the trade and mainstream consumer press (online and print). • Establishing meaningful relationships with physicians, health care professionals, researchers, editors, publishers, sales executives, retailers, and suppliers. • Contributing articles to the online Journal Nutricula - "Science of Longevity" (www.NutriculaNagazine.com). I am still contributing every month. • Utilizing Social Media to generate exposure and revenue (posting my articles, videos and couponing). • Managing all traditional media.

1. Created New Marketing Vehicles • Developed strategic marketing vehicles, such as floor displays and endcap promotions, fulfilling brand objectives. Successfully oversaw the implementation of in-store tools. • Developed and implemented communication strategies, including packaging, sales support materials, new product announcements, public relations, and advertising programs. Spearheaded five different marketing channels. • Developed banner and sponsorship programs on the web as well as implemented e-commerce activity. E-commerce revenues accounted for 40% of company revenues. • Continually investigated new advertising possibilities. • Developed promotional material needed by Private Label department. 2. Supervised Marketing Department • Managed outside creative development with design firms and interfaced internally with Technical Services, Operations, and Marketing team. • Managed outside agencies and magazines to implement print advertising programs for consumer and trade magazines, including negotiating rates. • Created brand sell sheets and product information sheets as well as PowerPoint presentations for all new items. • Provided support materials for sales team. Successfully worked with the graphics team to create more than 50 New Product Data sheets for the company.

Bobit Publishing is a publisher of more than 20 trade magazine titles ranging from fingernail health to security. I was brought in to spearhead one of the company's automotive magazines and accompanying trade show and product sales. The magazine and trade show became the 2nd largest property during my tenure. Reporting to the CEO, I performed all activities related to the 100-page monthly magazine, as well as contributed to the trade show and sales of associated products. I also gave the "State of the Industry" address at the trade show. My recurring responsibilities included: 1. Expanded into New Markets • Helped to create new advertising profit centers by repositioning the magazine to include bus manufacturers as potential advertisers, creating another revenue stream. • Successfully help to launch website that created on-line banner advertising revenue streams for the magazine. 2. Supervised Editorial Department • Directed development of feature that helped to facilitate changes in airports. The story received national attention and exposure in newspapers, including USA Today. • Approved all magazine editorial, cover design, and feature layouts. • Chaired art planning meetings, coordinated cover shoots, scheduled production assignments, administered the budget, approved magazine blueline, interviewed prospective editors and proofreaders, organized annual national sales and marketing meetings, wrote and assembled monthly reports, and designed the magazine’s website. 3. Assisted with Industry Trade Show • Produced and implemented first-ever multimedia presentation at industry trade shows. My presentation was an annual sellout. • Main contact for all forms of media at industry shows, generating exposure nationwide.