Mark Elshaw

Tasked with increasing the ROS, penetration and profitability of Ricoh and Pentax products within the national account, key account and independent sector in the North, Midlands and South West regions of the UK. Key wins include: • Responsible for several of the UK's largest accounts. • Achieving 48% growth in turnover versus previous year. • Achieving largest growth in distribution within the business. Responsibilities include: • National, Key Accounts and Distributors; Misco, Hilco, Max Spielmann, Clifton Cameras, Camera Centre UK, Wilkinson Cameras, London Camera Exchange as well as Independent Selective Distribution accounts. • Achieving 100% minimum of quarterly revenue and volume targets • P & L and forecasting • Regularly monitoring and reporting on performance • Actively identifying new business opportunities to increase Ricoh and Pentax imaging product distribution • Exploring opportunities within both the retail and business to business sector • Establishing and developing strong business relationships with all accounts • Launching new products and maintaining sell in/sell out of existing products • Executing sales initiatives in all accounts – promotions, special offers, sell out support • Executing marketing initiatives in all accounts – point of sales • Exploring online opportunities for all customer websites • Establishing trading term agreements with each customer on an annual basis • Analysing stock and sales data to maximise sell out, identify opportunities and manage risk.

August 2012 – Present: RICOH Imaging U.K. Ltd – Area Sales Manager, Midlands & North Responsibilities include: • Managing key accounts; building and maintaining relationships with businesses • Management of a key distribution centre in the U.K. • Account manager of a national account (Misco) • Stakeholder management of existing clients • Creating opportunities for new business • Negotiating deals and packages to increase sales and penetration of products, both new releases and clearance stock • Improving visibility of products in store • Training staff in key areas • Product demonstration at large scale events • Liaising with the finance department on clients behalf

Managing a territory of 30 supermarkets in the Northwest Region. Maximizing product availability through additional displays and visibility against the KPI’s set by the company. Driving category sales through influence and knowledge of the Britvic brands. Based on relationships with key contacts, i.e. Grocery Managers, Deputy Managers and Store Managers. Knowledge of the features and benefits for a store about the brands, key in influencing the main decision makers, to achieve maximum sales uplift for Britvic. Achievements Since employment, ROI through SARS investigations and OFD’s; £137,000. Achieved 1st place in company league table within 10 months. Won two internal incentives for NPD by achieving largest percentage sales uplift across the country. Team SARS champion. Hold workshops sharing knowledge and best practice with team as well as one-on-one work withs to improve overall performance.

Working as a “Pioneer” to support new product innovation and technology through its development and strategic launch including high profile customer service Working on Network maintenance to ensure daily processes are completed successfully. Personally selected to provide classroom and one to one training at various sites across the company. Self-management and working on my own initiative were vital to my role as often presented with new issues to rectify immediately