Mark Hong

I lead the global marketing team for AirDroid Business and my key missions are: • Building the AirDroid Business B2B brand and life cycle management best practices. • Driving new user acquisitions through optimizing the conversion funnel to increase topline revenues. • Crafting a multi-channel digital marketing strategy to attract, engage and delight our customers throughout the buyer's journey. My achievements: • Increased topline new acquisition revenues by 300% • Increased business trial to purchase funnel conversion from 1.5% to 6% • Led website redesign and grew organic search traffic & new visitors by 30% • Created a lead scoring system for identifying qualify sales leads

I was responsible for growing revenues for Norton in the GCR region • Designed growth strategies by adapting to unique challenges for Taiwan, Hong Kong, and China market. • Guided partner by aligning and allocating resources to produce the best possible results for performance and building fundamentals. • Headed the transition from traditional retail to a subscription-based business model for Norton products. • Achieved 103% in booking revenue in FY19 while rebuilding channel fundamentals towards sustainable growth.

I was responsible for driving growth and sell-throughs of Xbox games & services • Develop, plan and execute go-to-market strategies for 10+ Microsoft studio games, including blockbuster AAA titles such as PlayerUnknown's Battlegrounds, Sea of Thieves, Minecraft & Forza Motorsports 7. • Design end-to-end marketing campaigns and utilize community, ATL and BTL channels to reach target audiences for different products. • Lead cross-team efforts with sales team, PR, social and channel marketing to ensure solid program and campaign executions. • Identify business opportunities to drive revenue upside for games and subscription services. • Work with channel and strategic partners to land co-marketing programs and campaigns and grow brand the product awareness for both sides. My achievements: • Grew Xbox 1st-party & 2nd-party game revenue by 60% from 2017 to 2018. • Drove Xbox Live membership subscription business to achieve 45% growth from 2017 to 2018. • List of games published: State of Decay 2, Sea of Thieves, PlayerUnknown's Battlegrounds, Forza Motorsport 7, Minecraft, Dead Rising 4, Halo Wars 2, ReCore DE, Super Lucky's Tale, Zoo Tycoon, Disney Adventures and Pixar Rush.

We built the first flagship retail store for cold-pressed juice in Taipei. • Led a team of 15 across finance, sales, and operation. • Oversaw day-to-day operations, product quality, cost control, customer service, and online sales. • Responsible for product development and production efficiency optimization using analytical data from sales and production. • Worked with suppliers and strategic partners to ensure top-notch material quality for consumers. My achievements: • Opened the first all natural, zero-additive cold-pressed juice flagship store and sparked awareness for a healthy alternative for the Taiwan market. • Recognized by world-renown brands as the supplier within 6 months of opening, including Nike, L'Oreal, and Pfizer.

• Oversaw and managed business development and marketing for Eastern Europe, Central Asia and major markets including Korea. • Developed pricing and channel strategy to establish Synology's market presence and solidify the right position for growth. • Worked with industry strategic partners such as Western Digital and Seagate to land market-specific programs and marketing campaigns to grow our brand and product awareness. • Acted as market representative and voice of Synology in trade shows, product launch events, consumer and press events. My achievements: • Increased market revenues by 45% from 2012 - 2013. • Acted as keynote speaker at Korea's product launch and press event in 2013.

• Responsible for communicating strategic positioning of Synology's brand and corporate images in all marketing activities and materials to global markets and subsidiaries, including marketing videos, product brochures, and company websites. • Led and coordinated international exhibitions (i.e. CeBIT Hannover): the design of the booth, allocation of demo units and functions, on-site training to attending personnel and PR strategies for media interviews. • Developed and managed Synology's corporate website, including overall site design, contents for products and solutions, micro-sites for seasonal marketing campaigns, and case studies. My achievements: • Managed 3 major software launches and 20+ hardware product launches for Synology's corporate website. • Single-handedly hosted and coordinated Synology's CeBIT booth in 2013 (ranging from booth design, demo machine setup and preparation, staff training, media interviews and on-site operations). • Produced and supervised 5 marketing videos for Synology from 2012 - 2013.