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Mark La Cour

Oil and Gas Expert, Professional Speaker and Podcaster. And somehow the authors of the #1 Oil and Gas Sales Marketing book 🤷🏻‍♂️
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Email: ****r@oilandgasglobalnetwork.com
LinkedIn: Mark LaCour
Location: Greater Houston
Current employer:
Oil and Gas Global Network
Current title:
Editor In Chief
Last updated: 04/08/2026 02:28 AM
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About

Mark La Cour is from Greater Houston. Mark works in the following industries: "Oil and Gas". Mark is currently Editor In Chief at Oil and Gas Global Network, located in Houston, Texas Area. Mark also works as Director at modalpoint, LLC., a job Mark has held since Jan 2011. In Mark's previous role as a Key Account Director Oil & Gas at Forrester Research, Mark worked in until Dec 2010. Prior to joining Forrester Research, Mark was a Sales Director, Oil & Gas Americas at IntraPoint and held the position of Sales Director, Oil & Gas Americas. Prior to that, Mark was a Strategic Account Manager Oil & Gas at AT&T (BellSouth) from Aug 1997 to Apr 2006.

Mark La Cour's contact information is available for free on finalscout.com, a web-based professional networking database with more than 500 million business contacts and 200 million company profiles.

Mark La Cour's current jobs
Company: Oil and Gas Global Network
Title: Editor In Chief
Period: Nov 2015 - Present (10 years, 9 months)
Location: Houston, Texas Area

OGGN is the new media company focused on the Oil and Gas industry. I serve as the executive leader with the goal of getting our industries stories told accurately, and with a passion. Our audiences of over 4,000,000+ downloads with listeners in every single country in the world, is the largest of its kind. And we provide valuable, useful and honest content to the future leaders of our industry. Our sponsors increase their sales and exposure by working with us, which is a real "win-win" for all involved. We have the best team on the planet and are growing like crazy. And "giving something back" is woven into our culture.

Company: modalpoint, LLC.
Title: Director
Period: Jan 2011 - Present (15 years, 7 months)

modalpoint is a global sales enablement company focused on the Oil and Gas industry. We “fast track” your sales revenue by determining who will buy your product or service, what problem does it solve, who has that problem in the industry, how do you educate your potential buyers, and then how do you then get your messaging in front of them at scale. We combine practical “hands on” experience and tremendous industry influence to provide the best possible revenue growth for our clients.

Mark La Cour's past jobs
Title: Key Account Director Oil & Gas
Period: Apr 2008 - Dec 2010 (2 years, 8 months)

This is the top sales tier within Forrester. I managed the relationships and grew new sales within my Fortune 50 Oil and Gas base. Built, trained and managed account team to generate greater than before revenues from existing clients, maintain an 5X sales pipeline, demonstrate value to customers’ critical business issues, formulate sales strategies and exceed goals. Frequent face time with top executives, with a focus on CIO, Enterprise Architecture, Application Development Program Management, Sourcing and Vendor Management, Information and Knowledge Management, Security and Risk and Infrastructure and Operations. Strong presentation and meeting facilitation skills, along with my ease with technology led to year over year growth. Proven success working remotely and integrating with my team drove client satisfaction, client retention and enrichment sales.

Company: IntraPoint
Title: Sales Director, Oil & Gas Americas
Period: Apr 2006 - Apr 2008 (2 years)

Norwegian software company approached me about penetrating the U.S. and Latin America Oil & Gas markets. I designed market infiltration strategy, pricing, sales process, and targets. Responsible for managing the sales process from due diligence of customer opportunities through proposal, negotiations and acceptance. My track record of selling to technical, operations and executive prospects, along with my existing abilities to navigate these large, complex organizations helped me to close the first U.S. deal, first Latin America deal and cross sell back into the North Sea market. Doubled IntraPoint’s sales volume within my first 2 months in this position. Developed sales tools, marketing campaigns and product presentations that were rolled out through the company. Did Board of Director briefings and provided feedback to the development teams for product improvement. Great understanding of the cross-cultural differences between Norwegian, UK, Brazil and the U.S ways of doing business.

Company: AT&T (BellSouth)
Title: Strategic Account Manager Oil & Gas
Period: Aug 1997 - Apr 2006 (8 years, 8 months)

Responsible for revenue generation, base management, and market development for Fortune 500 Oil and Gas accounts. Strong focus on retention and growth of the customer's business through relationship development and management, as well as strategic planning and execution. Account planning was long term with a focus on understanding the customer and expanding BellSouth's reach deep and wide throughout the customer's business. Positioned with executives (including C-level), identified opportunities, engaged required resources, and closed sales. Brought module to highest attainment in 7 years, negotiated MSAs with 5 major customers and gathered intelligence on competition. Exceeded or strongly exceeded all performance reviews. Reported directly to Director of Sales

Mark La Cour's education
University of Louisiana at Lafayette
Bachelor of Science (BS)
1987 - 1992
Zachary High School
1978 - 1982
Mark La Cour's top skills
Business Process Improvement Complex Sales International Sales Business Strategy Oil & Gas Industry Management Contract Negotiation Strategic Planning Sales Management Coaching Start-ups Revenue Streams Strategic Thinking Managing Complex Sales Fortune 500 Account Management Business Development Negotiation New Business Development Sales Process Contract Management Oil & Gas Companies
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