Mark Larson

Directs Product Development o Oversees and implements the product development policies, objectives, and initiatives. o Directs and collaborates with Electrical, Design, and Innovation Manager on research for new products, product enhancements, and product redesign o Evaluates the potential and practicality of products in development o Demonstrates experience and expertise in a variety of fields, concepts, practices and procedures o Assigns and holds to departmental budgets o Directs and manages The Scosche China Team to make sure product development Goals and Project Deadlines are being met Product Line Management o Directs the Product Development Manager to grow the long-range product line plan o Assist the Executive Team in managing the business unit P&L o Help establish and execute End of Life plans for affected products o Works with Procurement and Sales to help and carefully manage inventory levels, especially leading up to EOL phase-out o Maintain visibility and communicate to Sales slow turning residual inventory items Create and Assess Opportunities Through Market Awareness o Help Create opportunities by identifying market trends and needs ahead of competitors. o Assess opportunities using recognized financial and non-financial business analysis tools. o Advocate for the development of new products and services based on assessment outcomes. Coordinate and Monitor the Go-To-Market (GTM) Process through a business perspective o Direct Product Development Manager to create bi-monthly GTM milestone meetings Commercialize and Launch Products o Ensure proper execution of steps necessary to achieve commercial success through direct involvement and oversight o Join Sales force on key account line presentations as needed o Work with Executive Team to help develop annual sales programs o Provide material and knowledge support to Customer Service as needed