Mark Pettit

Skye High Media provides retail and advertising solutions to brands and sellers on Amazon, enabling them to maximise their e-commerce strategy. As an agency set up by ex-Amazonians, we bring a wealth of experience and contacts to the table, allowing our clients to improve their Amazon strategy across paid for and organic activities. Our customer-focused team will listen and advise on a strategy that works for your business, putting in place pre-defined goals that can be tracked and measured throughout our partnership. We're data-obsessed and put this at the heart of any strategy we work on. Whether you need help with retail optimisation and account management or a suitable advertising strategy to drive more views and sales, Skye High Media can help.

Overview: LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing and ultimately allow consumers to better connect with the brands and products they love. Responsibilities: .Create and drive revenue from a list of named accounts across several verticals. .Build and expand relationships with marketing and technology stakeholders at some of the largest brands. .Own the sales cycle - from lead generation to close.

Key responsibilities include: · Owning and growing advertising revenue across allocated verticals on Amazon. · Having a thorough understanding of Amazon's first party data opportunities and using this as part of a wider marketing strategy. . Using Amazon's unique cross platform solutions to meet brands marketing objectives across platforms like Fire TV, Amazon Fresh, Prime Now, Amazon Pantry, IMDb. · Project Managing campaigns across both the UK and Europe and owning the entire sales process, from idea generation to post campaign analysis. · Liaising with key stakeholders across a range of departments including, Creative Design, Sponsorship and Account Management. · Diving deep into analytical data and trends to show brands the benefits that this information can provide for their business. · Prospecting and creating new relationships with advertising agencies and companies through a consultative approach. · Challenging areas of the business that are not as efficient as they could be in order to provide a better experience for our commercial partners. . Creating innovate ideas for brands across new technology like the Alexa range (Amazon Echo) My tenure at Amazon has allowed me to work with brands across the following Verticals - Home Improvement, Automotive and more recently Consumables (Alcohol).

Responsible for identifying and presenting new digital opportunities to form long term partnerships with national businesses. Sold a range of digital media and advertising solutions across online, mobile, tablet, and video.. Worked closely with prospective and existing clients to reach their business goals. Led negotiations of The Telegraphs commercial terms and manage the process through contract drafting and sign-off. Delivered additional business across The Telegraphs audience sectors including: Telegraph Courses, Education, Careers, Property, Lifestyle, Culture as well as targeted campaigns to foreign territories: USA, Canada, Western Europe and Australia. Implemented a range of digital commercial models including CPM, CPA, CPL, tenancy and revenue share